SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

JANUARY 23, 2013

If you are a millenial entering the workforce, what would you be most comfortable with -- a tool designed to work and look like a social network, or a tool built around an old fashioned corporate enterprise software UI? PromoJam debuted its brand new, self-service version of its social promotions tool today, PromoJam 2.0,

Tool 190

Tool Services Social Network Template 190

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. On social media, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. million seed to get the app out into the market.

Entertainment 224

Entertainment Social Media Social Network Media 224

TechCrunch LA

AUGUST 27, 2020

Los Angeles was always more than a one-industry town, even when it comes to technology startups, as media and entertainment (and social networking) were always the big draws in Tinseltown. Fastly was founded to meet developers’ need for greater visibility and control.

Culver City 249

Culver City SaaS Los Angeles Social Network 249

Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name?

Social Network 100

Social Network Networking Advertising Startup 100

Startup Professionals Musings

JUNE 6, 2021

alone, the target demographic for these services is 125 million singles that are between 19 and 65. But make no mistake about it, this is a tough and oversaturated market to enter at this stage. The same Online Dating Magazine estimates that there are more than 1,500 online dating services online in the U.S. Social networks.

Sites 134

Sites Social Network Competition Networking 134

socalTECH

FEBRUARY 22, 2012

Los Angeles-based BakeSpace.com , the online social networking and recipe site, has a new product for you. According to the firm, its new, Cookbook Cafe product allows grassroots cookbook authors to create, market, and sell their very own cookbooks for the iPad, as well as the web. to $9.99.

Services 207

Services Social Network Web Tool 207

socalTECH

MARCH 5, 2014

Aclipsa is taking aim at the popularity of instant messaging service Snapchat, which gained some of its initial traction from users using the app for "sexting", the practice of sending suggestive images via mobile apps and texts. READ MORE>>. zipaclip sexting mobile android instant messaging'

Snapchat 138

Snapchat Marketing Social Network Mobile 138

TechCrunch LA

OCTOBER 28, 2021

As urban rental markets recover and people flock back to cities, people are once again finding themselves with plenty of new neighbors in communities which are trying to embrace a renewed vibrancy of post-lockdown life. OneRoof is building a social network for residential buildings.

Social Network 186

Social Network Organization Los Angeles Startup 186

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. The second piece, is we distribute that across search engines and social networks. In the process of doing that, we discovered some things.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

DECEMBER 9, 2013

Westlake Villlage-based ValueClick has inked a partnership deal with Twitter , to help marketers reach Twitter''s audience through Promoted Tweets and Promoted Accounts, the company announced Friday. According to ValueClick, it is integrating Twitter''s services into its 1:1 personalized marketing solution. READ MORE>>.

Social Network 147

Social Network Advertising Networking Marketing 147

socalTECH

AUGUST 27, 2014

Citing "people with knowledge of the matter", the WSJ said that the deal comes despite Snapchat having no revenues, but makes it among one of the most valuable startups on the market. The report also said that Snapchat has around 100 million monthly active users now using its messaging service. READ MORE>>.

Snapchat 168

Snapchat Report Social Network Funding 168

Berkonomics

JUNE 4, 2020

Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service. Well, let’s start with direct mail is slow, costly, hard to measure, and impossible to change once the mailer has gone out.

.Net 156

.Net Sales Tool Email 156

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

AUGUST 21, 2018

San Luis Obispo-based MINDBODY , the online booking site for fitness classes and spas, has linked up with athletic app and social network developer Strava , the two said on Monday. According to the two, the integration means Strava athletes can discover new classes through friends' activities feeds. READ MORE>>.

Class 100

Class Social Network Activity Services 100

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Both Sides of the Table

AUGUST 9, 2011

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

TechCrunch LA

FEBRUARY 3, 2021

Beyond Southern California’s coastal appeal is a vibrant technology ecosystem that encompasses enterprise software, financial services, healthcare, aerospace and defense, robotics, ecommerce and social media. It’s the home of social networking favorites Snap and TikTok’s U.S.

Los Angeles 191

Los Angeles Angel Southern California Social Media 191

socalTECH

APRIL 12, 2013

Los Angeles-based FieldLevel , which operates an online social network aimed at coaches and sports recruiting, said Friday that it has rolled out new technology its says allows coaches to more easily identify student athletes, making it easier for teams to attract better talent. READ MORE>>.

Coach 223

Coach Social Network Examples Los Angeles 223

socalTECH

APRIL 24, 2013

Are you an online marketer, wishing you could do a better job of generating leads for your business? A new startup, Zodiac805 , headed by former Make It Work founder Eric Greenspan, said it has launch an effort to provide fresh, real time, relevant marketing prospects to companies. Zodiac805 is based in Santa Barbara. READ MORE>>.

Santa Barbara 190

Santa Barbara Social Network Examples Marketing 190

socalTECH

DECEMBER 17, 2012

StockTwits operates a micro-messaging service--similar to Twitter--focused on stocks and finance discussions. HootSuite allows businesses and others to run marketing campaigns across multiple social networks, and is commonly also used by people to time announcements on Twitter, for example.

Social Media 159

Social Media Social Network San Diego Google 159

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. How can your company best benefit from social networking ads in 2016? How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

SEPTEMBER 15, 2013

Self-employed services specialists are just as important, and most often operate remotely (from anywhere in the world) in this age of the Internet. Here are a few examples: Marketing specialists. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Eric Greenspan

MARCH 1, 2013

Social networks have changed the way we communicate and share ideas. But they are soon to changed they way we buy goods and services. Imagine if you only received emails from companies that offered products and services you want. Our goal is to provide marketers with relevant prospects.

Social Network 171

Social Network Examples Ideas Marketing 171

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Millions of people are creating content for the social Web. Social networking tools are being integrated in the marketing efforts of many corporations, from start-ups to multi-nationals.

Social Media 100

Social Media Media Marketing San Diego 100

SoCal CTO

JANUARY 31, 2011

As I discussed in Matching Algorithm , I end up talking to a lot of startups who want to become the eHarmony of careers, eHarmony of clothes, eHarmony of jobs, eHarmony of tutoring, eHarmony of services, eHarmony of investments, etc. So, it makes it much harder to predict, test and scale a network effect startup.

eHarmony 204

eHarmony Marketing Startup Zag 204

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Berkonomics

APRIL 2, 2020

A business making those necessary items ignored the signs of progress and found itself without a market. Take for example, the public’s quick acceptance of Facebook, Instagram, Twitted and other social networking portals, leaving early leader MySpace wondering what happened to their comfortable lead and large fan base.

Southern California 177

Southern California Examples Social Network Press 177

SoCal CTO

JANUARY 31, 2011

As I discussed in Matching Algorithm , I end up talking to a lot of startups who want to become the eHarmony of careers, eHarmony of clothes, eHarmony of jobs, eHarmony of tutoring, eHarmony of services, eHarmony of investments, etc. So, it makes it much harder to predict, test and scale a network effect startup.

eHarmony 196

eHarmony Marketing Startup Zag 196

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Startup 106

Startup Pricing Cloud Computing Custom 106