socalTECH

MAY 16, 2017

Santa Monica-based Leaf Group Ltd. , the firm that runs Livestrong.com, eHow, Society6, Saatchi Art, and other sites, said on Monday that it has named Jay Ku as Senior Vice President, Advertising and Brand Solutions, and Ruben Baerga as General Manager of Society6. Leaf Group was formerly known as Demand Media.

eHow 113

eHow Santa Monica Demand Advertising 113

socalTECH

JUNE 16, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Joost is now Adconian's business for providing in-banner and in-stream video advertising. READ MORE>>.

Demand 140

Demand Media Santa Monica Advertising 140

socalTECH

NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. READ MORE>>.

Demand 133

Demand Media Santa Monica .Net 133

socalTECH

MARCH 3, 2016

Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. Carlin was most recently Director of Sales at Sizmek, and also has served at Innovid and VIdeology. READ MORE>>.

Buzznet 100

Buzznet Santa Monica Advertising Media 100

socalTECH

AUGUST 24, 2011

Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year. According to the U.S.

Google 184

Google Demand Media Santa Monica 184

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

JANUARY 17, 2012

Santa Monica-based Convertro , the venture backed, advertising analytics and optimization firm run by Jeff Zwelling, said today that it has hired Armen Avedissian as its Chief Operating Officer. Zwelling said that Avedissian is "the biggest hitter" in the area of attribution and media optimization.

MyLife 205

MyLife eHarmony Santa Monica Advertising 205

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

NOVEMBER 18, 2008

Santa Monica-based Gorilla Nation, which provides ad sales for web publishers, said today that it has extended its deal with Gawker Media to cover advertising sales throughout the UK. The firm had inked an earlier deal with Gawker to represent the firm in Canada. READ MORE>>

Gorilla Nation 100

Gorilla Nation Santa Monica Advertising Equity 100

socalTECH

FEBRUARY 7, 2012

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

Press 196

Press Social Media Santa Monica Media 196

socalTECH

DECEMBER 11, 2018

When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey).

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

DECEMBER 1, 2009

We invite you to the Second Annual Digital Family Reunion on Wednesday, December 2nd at Wokcano Restaurant in Santa Monica from 6-11pm. Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing. Read more below for details. It's time again to come together for the holidays!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Both Sides of the Table

JULY 1, 2010

-Company plans to use the capital to build out sales and marketing and r&d. -a Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. . Spread through word-of-mouth as the company has no sales team, all engineers. Competitors: Google (Invite Media) , MediaMath , X+1.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? Instead, we’ve matured and grown our technologies and sales infrastructure to a point where the intersection between where we are and where we want to be is perfect to facilitate growth. . ” Online advertising is changing. ” Online advertising is changing. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76

Tech Zulu Event

OCTOBER 11, 2012

The firm says nearly 20% of all brides now shop for or sell a gently used wedding dress online, compared with just 6% in 2009 and they firmly believe Recycled Bride is helping make the sales even more possible. Recycled Bride was founded in 2009 in Santa Monica, CA. What is Recycled Bride? month Recycled Bride Pro account.

Design 84

Design Social Media Sales Sites 84

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. He says he cares most about “focusing on customers for life”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

AUGUST 31, 2011

When tickets went on sale over a month ago, we expected the regular ticket sales cycle, however we were more than surprised when Startup Weekend LA sold out in 6 hours! That’s right… just about the same amount of time it takes to sell out a Radiohead show at the Forum.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Both Sides of the Table

FEBRUARY 15, 2011

I live in the city of Santa Monica. In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Let me use LA as an example.

Venture Capital 313

Venture Capital Southern California Google Startup 313

SoCal Delicious

OCTOBER 8, 2012

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. These days, there are more Internet guys at the Vanity Fair Oscar party than traditional media players.". areas are growing at a faster rate. than in other parts of the city.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44