Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. ,” asks Forbes contributor AJ Agrawal.

Social Media 40

Social Media Software Review Media Marketing 40

Xconomy

JANUARY 23, 2018

Facebook expanded its mea culpa on Monday for failing to prevent “bad actors” such as Russian entities from using the social media platform to distort democratic processes—notably the U.S. presidential election in 2016. Company CEO Mark Zuckerberg had already announced Friday. Read more » Reprints | Share:

Social Media 67

Social Media Blogging News Advertising 67

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Don’t give up your dream too early.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

TechCrunch LA

APRIL 23, 2018

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. “[Manufacturing] social influence.”

Social Media 254

Social Media Los Angeles Media Geni 254

TechEmpower

NOVEMBER 13, 2023

Drop-off on the first page of an application is bad news. It means wasted advertising spend and lost goodwill. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Do you see anyone frustrated by these empty textboxes?

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Financial terms of the buy were not disclosed. TweetUp will power the ads on both Twidroyd, as well as the popurls site.

Idealab 189

Idealab Social Media Acquisition Pasadena 189

Startup Professionals Musings

MARCH 9, 2020

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Don’t give up your dream too early.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

socalTECH

DECEMBER 26, 2012

What was the biggest news for you/your firm this year? I think that the biggest news for StartEngine this year is our productivity. I think we're going to see a real shakeup in how people view social media. Following that, I think mobile advertisement technologies. Finally, Google. 7 years, 100 companies.

Southern California 168

Southern California High Tech SaaS Social Media 168

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

socalTECH

MARCH 1, 2010

He has also served at The FeedRoom, and was also a journalist at the News & Observer of Raleigh, North Carolina. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

Xconomy

NOVEMBER 2, 2017

At Congressional hearings this week on Russia’s use of social media to interfere with the 2016 U.S. But as senators grilled tech company executives at a Judiciary Committee subcommittee hearing on Tuesday, the discussion often veered to the actions of the big three social.

Content 48

Content Social Media Press Google 48

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Xconomy

OCTOBER 30, 2017

News is constantly streaming out these days about the role of Facebook, Twitter, and Google in the 2016 presidential election; most disturbing to the public is the apparent use of social media, search, and video channels by Russian operatives seeking to influence U.S.

Social Media 49

Social Media News Google Media 49

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

Help 115

Help Startup Activision Media 115

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

socalTECH

JANUARY 8, 2020

For an advertiser, you have to look at whether or not the message is even available to the audience. TV is having a terrible time at that, and unless you're looking at sports and news, when was the last time you actually watched a show in real time, as opposed to time shifting it and zapping commercials? Thanks, and good luck!

Media 150

Media Report Advertising Content 150

socalTECH

NOVEMBER 11, 2008

According to Velocity, Rosen will focus on video, music, social media, publishing, games, and online advertising at the firm. Rosen joins Velocity Interactive from Fox Interactive Media, where she was Senior Vice President and General Manager, Entertainment. Rosen will be based in Los Angeles. READ MORE>>

Fandango 100

Fandango Idealab Hulu Social Media 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Entrepreneur 96

Entrepreneur News Sites RSS 96

socalTECH

MARCH 31, 2014

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for. A good example of this, we can keep track of a supply chain.

Orange County 245

Orange County Startup News IBM 245

SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. . ;) What are you doing with social media to drive business for MakeItWork?

Acquisition 170

Acquisition Customer Custom Ideas 170

Tech Zulu Event

AUGUST 4, 2011

has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. In plain English, they’ve redesigned the site so that it is more interactive from a social media perspective and not just for viewers but for their content producers and advertising partners.

Web 65

Web Netflix Social Media Product 65

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Business founders need deep pockets for this model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Both Sides of the Table

NOVEMBER 29, 2009

He started the call by telling me he had exciting news. He was about to be featured in a major US news magazine as one of their “hot&# picks. A positive news story means NOTHING about the core performance of your business. Press doesn’t mean anything other than free advertising. Is that why you called?

Venture Capital 291

Venture Capital Press News Startup 291

Tech Zulu Event

AUGUST 7, 2013

Social media aggregator RebelMouse recently raised $10.25 Based in New York, RebelMouse is set to use the $10.25 Launched in 2012, RebelMouse allows users to aggregate together all their social media content and is being used by individuals, bloggers, firms, brands and many more others. ” Top Clients.

Funding 71

Funding Journal Social Media Startup 71

Startup Professionals Musings

MAY 18, 2011

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Startup 94

Startup News Sites RSS 94

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Twitter is pretty unstoppable as it related to news and global reach, but StockTwits is that extra layer that deciphers the news for people who love stocks. READ MORE>>.

Ideas 248

Ideas Web Startup Content 248

Tech.Co

OCTOBER 28, 2020

Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. But it is a new opportunity, and some stores will definitely take full advantage. Fitting the right audience to the right product will be tricky, but the potential upside is big. Who Will Take Advantage?

Help 150

Help Platform Startup Social Media 150

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content.

Sites 61

Sites Marketing Social Media Tips 61

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. His firm works to infuse projects with the management, social and production assistance needed to break away from the pack. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. I first saw this approach outlined well in the new book, “ Customer-Driven Disruption ,” by Suman Sarkar, former A.T. Kearney consultant and now leader of his own consulting practice.

Customer 54

Customer Custom Technical Review Design 54