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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no There are plenty of talented, smart founders out there but you’d be surprised how many don’t have that “unfair advantage” when it comes to their product and audience.

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6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spent a long time recovering from that debacle.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle.

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H Code Launches Digital Marketing, Media Product

socalTECH

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S.

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7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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BAT Launches Social Media Efforts With Celebrities

socalTECH

Irvine-based Brand Affinity Technologies , the new startup of Ryan and Chad Steelberg, said this morning that it has launched social media campaigns for three companies. Brand Affinity Technology runs a platform which matches celebrity endorsements with marketers.