Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JANUARY 30, 2017

In the world of social networking, there are lots of apps and services which connect you with people you know, but not so many which help you connect with others like you. Is there a need for yet another social networking app? This is the year, according to all the data, where mobile messaging will surpass social.

Startup 100

Startup Social Network Southern California Mobile 100

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

MARCH 8, 2017

Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list. Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. They can then share that across a social network.

Social Network 246

Social Network Mobile Media Examples 246

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner. I talked about the platform moves of Twitter and why it should be expected.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

JULY 23, 2013

Justin Mateen: The vision for Tinder, is about social discovery. There are plenty of other social networks out there, who do a good job of connecting you with your existing network of friends. But, there wasn''t a platform out there dedicated and effective to meeting new people. That''s what Tinder really is.

Mobile 245

Mobile Southern California News Snapchat 245

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). encouraging an open platform where 3rd parties can make lots of money]. And so it goes with social networking.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

APRIL 14, 2011

It was built originally on the Twitter platform to talk about stocks, and all users had to do was add a dollar sign to ticker symbols to give it context. So, we built our own, new and improved version of a microblogging platform. We've just added a layer on top of all the social networks particular to finance.

Ideas 248

Ideas Web Startup Content 248

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. Social Network For Marketers. All Your Marketing Apps In One Place. ” Collaboration For Organic Growth.

Marketing 67

Marketing Help Social Network Class 67

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What do you mean by social targeting?

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

DECEMBER 1, 2017

Every business needs to develop a revenue model even before a product. The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). The challenge is to get the first million customers, before advertisers will sign up.

Pricing 66

Pricing Customer Custom Advertising 66

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What do you mean by social targeting?

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

MARCH 16, 2013

(SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. One that you will not want to miss if your business is selling to other businesses, and you are not sure how to utilize the power of social networks to promote your brand. work best for your businesses.

Social Media 107

Social Media Media Case Study Study 107

Tech Zulu Event

APRIL 12, 2013

According to Kyla Brennan, founder & CEO of HelloSociety, “Pinterest is undeniably one of the most exciting social networks to emerge recently.”. With 28 Million Users by December 2012 Pinterest commands a huge social network that’s the population of New York City, three and a half times over.

Sales 101

Sales Technical Review Marketing Technology 101

Both Sides of the Table

DECEMBER 19, 2011

In other words, our mobile devices are all powerful and the network that they connect into sucks. Social networking is peaking. He argues for a world he calls POSO (post social) in which we will only use social applications which drastically cut down our time involvement and/or increase our productivity.

Web 355

Web HTML Mobile Social Network 355

Tech Zulu Event

JULY 15, 2013

TechZulu caught up with Kaleio founder & CEO, Jim Riley who promised that Kaleio is giving students or non-executives tools needed to succeed as until now, there hadn’t been a platform for them to directly and professionally network with others within their desired industry. Will there be any integration between the two platforms?

Yahoo 100

Yahoo Platform Social Network Tool 100

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 93

Social Media Media Entrepreneur Platform 93

Tech.Co

MARCH 1, 2018

The event is open to tech enthusiasts who want to join an event filled with some of the top leaders, investors and mentors from tech industry to network, find mentors and build their companies. Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising.

Startup 80

Startup Mentor Platform Help 80

socalTECH

MARCH 1, 2012

While I was there, I was product manager leading efforts to include third party content into the platform. I headed up product development to build out their portal services. I did that, and the company was acquired by Disney to provide the Go Network, and I became part of Go Network at Disney. We sold that to IAC.

Southern California 245

Southern California Idealab Startup Customer 245

InfoChachkie

JANUARY 24, 2011

We all make important, complicated decisions in our life and having accurate, objective data about our choices allow us to find and compare products that meet our needs. Could we really build a generalize platform and assemble the data in a cost effective way? We’re also looking at how we could extend our platform into other areas.

Blogging 219

Blogging Entrepreneur Software Review Course 219

socalTECH

JUNE 30, 2010

They wanted to use the platform we had developed in a class called Mashup Culture. Tom Grasty: There are, as I like to say, no shortage of online video editing platforms, online video editors, or social networking sites, even though there are fewer online editors now than eighteen months ago.

Journal 187

Journal USC News Startup 187