socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines is still recovering from that debacle. You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

APRIL 23, 2013

MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide. software analytics advertising sales marketing partners elevation capital venture marketshare' The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. READ MORE>>.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

JANUARY 9, 2018

According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS. The company only charges a 2 percent, flat free.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform. Nick Tran, Director of Social Media for Taco Bell. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Tech.Co

OCTOBER 28, 2020

A just-announced partnership between the social giant TikTok and the ecommerce giant Shopify could mint a brand-new class of TikTok-friendly ecommerce stores. The platforms will add additional ecommerce features down the line, though they're a little vague on what those will be. Why It's an Opportunity. Who Will Take Advantage?

Help 149

Help Platform Startup Social Media 149

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

InfoChachkie

JUNE 16, 2011

In social media, the underlying artifact of the ecosystem is that consumers are following people. What do you think the social media ecosystem will look like in three years and what role will a fully matured Ad.ly When a platform evolves, at some point the company that built the platform starts to slow down.

Social Media 252

Social Media Platform Media Networking 252

socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

DECEMBER 30, 2020

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. Start with a range of platforms, including social media, advertising, and a great website.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership?

Social Media 235

Social Media Demand Activity Marketing 235

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Utilize Popular Social Media Platforms. Incorporate Advertising into your Marketing Strategy. Collect Email Lists.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

FEBRUARY 7, 2012

GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

Press 196

Press Social Media Santa Monica Media 196

socalTECH

MAY 24, 2011

We're creating a platform that highlights musicians, venues, and local fans. I ended up doing consulting work for high tech companies in the San Francisco Bay Area in the software messaging area, and then came back to Los Angeles doing corporate sales for 3M, of all things. That's now what we're advertising. What is Loudvine?

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. Bill Curtis: It's by far the most exciting platform right now. Why podcasting?

Media 150

Media Report Advertising Content 150

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

APRIL 21, 2017

Georg Richter: OceanX is a technology platform, and a company, solely focused on physical subscriptions. We're only a year and three months old, and we're already running more than $1 billion through the platform, and onboarded about seventeen new clients this year. So, we build that and started offering it to the market.

Startup 145

Startup Product Custom Customer 145

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

DECEMBER 9, 2015

2 Develop holiday sales. 4 Use social media. As with email, social media is a practical way to keep your target customers informed of sales throughout the duration of the holidays. It also provides a platform to bring a bit of personality to your brand. 5 Connect with consumers. 9 Share everything.

Social Media 40

Social Media Entrepreneur Resource Tips 40

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. He is currently also consulting as Social Producer at CBS News for their show What’s Trending. Matt will speak about social media analytics and ROI, and how conversation is not enough without conversion.

SEO 85

SEO CTO Coach Conference Social Media 85

socalTECH

FEBRUARY 7, 2012

in sales last year, what he learned from his experience at TechStars, and where he's going with Fanmix. SocialEngine is a white-label, community platform. million in sales last year, with great margins, and it's profitable, with a team of ten people. That's funding our new product, FanMix, which is a a social media tool.

Startup 242

Startup CTO Coach Blogging Social Media 242

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Article 2 posed the question of “Where is advertising going in this new digital age?” My personal belief?

Entertainment 98

Entertainment Advertising Startup Media 98

Tech Zulu Event

SEPTEMBER 13, 2012

For example, goods for sale – people add items that are for sale, their contact details, images of the product. Location based advertising and marketing is something that’s been attempted but not yet perfected. To media and civil rights what does Mimiboards mean? For Media companies – this could be huge.

Advertising 91

Advertising Media News Content 91

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. The conference is primarily targeted to people with a passion for the YouTube platform. To immerse themselves in the culture where their potential customers are actively involved = YouTube. That’s over 800% growth in just 4 years.

Conference 99

Conference Hollywood eHow Content 99

Tech Zulu Event

NOVEMBER 6, 2013

The platform connects foodies to restaurants for a win-win situation for both parties. The platform uses an iPhone app and website to help users make decisions quickly and confidently while also helping them share their valuable restaurant experiences with others. myfab5 is a platform that reinvents the restaurant review.

Software Review 79

Software Review Technical Review Writing Startup 79

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. If the user shares the add on social media, they earn an extra $.25. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers.

Startup 79

Startup Mentor Platform Help 79

Tech Zulu Event

OCTOBER 11, 2012

The firm says nearly 20% of all brides now shop for or sell a gently used wedding dress online, compared with just 6% in 2009 and they firmly believe Recycled Bride is helping make the sales even more possible. Then funds are released to the seller, and Recycled Bride takes a 9% commission on each sale. What is Recycled Bride?

Design 84

Design Social Media Sales Sites 84