Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

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JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

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JANUARY 31, 2014

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. According to the company, the second round of funding came from S3 Ventures, Performance Edge Partners and Zeitgeist Capital. READ MORE>>.

S3 153

S3 Technology Advertising Screening 153

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APRIL 17, 2015

Los Angeles-based FastPay , the provider of financing products for ad and media driven companies which is led by Jed Simon, has backed mobile and video advertising products firm Altitude Digital with $30M in financing, Altitude said Thursday. fastpay altitude digital advertising mobile venture capital finance financial platform video'

Advertising 100

Advertising Platform Funding Venture Capital 100

Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Greycroft is an early-stage VC. Closing a VC fund in 2009/10 is a major achievement in and of itself. Read more: TechCrunch , Reg Form D , WSJ interview w/ Susan Lyne.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

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MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

Funding 170

Funding GRP Partners Social Media Advertising 170

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MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

Both Sides of the Table

OCTOBER 4, 2009

Incidentally, VC’s hate when they hear companies pitching who say, “ I don’t have real competitors &# as I outlined point three in the linked post). It’s what kills most sales cycles including raising venture capital. They like to feel like they compared your solution to something else on the market.

Sales 319

Sales Startup Platform Tips 319

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AUGUST 5, 2015

The company says its tools help publishers double their effective CPM (eCPM), by predicting who is going to bid on their ads and selecting the highest paying advertisement, rather than ad network, for an ad placement. The company also has a large suite of tools to deal with global advertisement demand.

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Platform Advertising Tool Demand 100

Both Sides of the Table

JULY 1, 2010

Current round: $20.0mm Series-B led by Andreesen Horowitz, with USV and O’Reilly AlphaTech Ventures. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes 70,000 apps for all major mobile OS platforms, including Apple’s. Total Raised: $21.4mm.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

DECEMBER 10, 2013

in a venture capital funding, in a combination of both equity and debt. The startup said the funding came from Ed Ojdana, 3G Capital, Grind Games, Silicon Valley Bank, as well as other strategic and angel investors. network advertising mobile online rewards capital venture paedae' READ MORE>>.

Advertising 168

Advertising Mobile Venture Capital Equity 168

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MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

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MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. greentoe venture capital angel ecommerce retail retailer seed' The funding came from Parker Thompson from 500 Startups/Dave McClure. READ MORE>>.

Angel 231

Angel Funding Venture Capital Entertainment 231

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AUGUST 14, 2014

Vadio , the developer of a platform which helps match music videos and ads with streaming music , said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. READ MORE>>.

Capital 138

Capital Funding Seed Funding Incubator 138

Both Sides of the Table

SEPTEMBER 12, 2013

I am thrilled to announce that we have added Hamet Watt as a Partner at Upfront Ventures. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. I’ve known Hamet for 5 years. The idea immediately resonated.

Invest 340

Invest Venture Capital Startup News 340

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. 1:00 – 3:40).

Capital 265

Capital Venture Capital Veoh Startup 265

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OCTOBER 16, 2009

Los Angeles-based Ad.ly , which is developing an in-stream, advertising platform for Twitter, has raised $500,000 in a funding round. comes as the firm begins talking to VC investors about Series A round. comes as the firm begins talking to VC investors about Series A round. venture capital twitter.

Seed Funding 100

Seed Funding Venture Capital GRP Partners Funding 100

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JUNE 4, 2010

Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems. Tags: burstly softbank mobile advertising venture capital. Rifkin was the founder of TagWorld/Flux, which he sold to MTVN in 2008. READ MORE>>.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

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OCTOBER 6, 2017

Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

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JANUARY 6, 2012

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals. READ MORE>>.

Technology 150

Technology Miramar Venture Capital Google 150

Both Sides of the Table

MARCH 12, 2013

Because my role as a VC requires me to take and endless stream of meetings I long ago decided I need to learn as much as I can from the meetings I attend so I often just ask tons of questions and assimilate knowledge. When I think about what defines us as a VC I think: Operationally knowledgeable / strong startup competence.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

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FEBRUARY 16, 2010

According to WebVisible, the funding will go to aggressively expand R&D on its platform, which is used by place local online advertising for small and medium sized businesses. Tags: webvisible venture capital advertising funding local. The funding had been disclosed earlier through a regulatory filing.

Redpoint 145

Redpoint Advertising Venture Capital Funding 145

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AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. Tell us what you're doing for True Ventures? There's a natural fraternity.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

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NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

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MAY 28, 2015

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M round this morning, from Morgan Stanley Expansion Capital, along with NEA, Upfrot Ventures, First Round Capital, and the company's other exiting ivnestors. READ MORE>>.

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Funding Santa Monica Advertising Platform 100

TechCrunch LA

APRIL 23, 2018

It’s less well-known that the company is backed by some of the biggest names in venture capital investment — firms like Sequoia Capital. I’ve used my platform to raise real money for important organizations throughout LA and I’ve seen lives changed as a result. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

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MARCH 20, 2015

Ross tells us about how they bootstrapped the company, the challenges of going up against big, venture funded competitors, and how it sees opportunity in Europe. Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms?

Advertising 100

Advertising Startup Software Review Platform 100

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NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113

Startup Platform Commerce San Diego 113

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DECEMBER 30, 2010

Earlier today, we talked with Greg Martin at Archer Venture Capital. Below, we collect the thoughts of Jim Andelman , a venture capitalist at Rincon Venture Partners. 2) Advertising in the Facebook ecosystem. What was the biggest news for you/your firm this year? 2010 was very good to us. READ MORE>>.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

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JANUARY 9, 2018

According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS. The company only charges a 2 percent, flat free.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

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FEBRUARY 24, 2011

Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. MediaTurst is headed by Peter Bordes.

CPC 162

CPC Advertising Los Angeles Platform 162

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JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

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JANUARY 14, 2013

Los Angeles-based Tongal , an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners.

Advertising 159

Advertising Los Angeles Platform Ideas 159

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MARCH 12, 2019

At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform. We have built an application services platform for vehicles, and our first customer was actually USAA. Tell me about Connected Travel?

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

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FEBRUARY 15, 2019

Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors. The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. That's a great question.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

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FEBRUARY 4, 2011

The round came from CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, and angel investors Matt Coffin and Stephano Kim. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

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AUGUST 15, 2012

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced. READ MORE>>.

Tech Coast Angels 190

Tech Coast Angels Funding Incubator Mobile 190