Advertising Sales SEM 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
Both Sides of the Table
JANUARY 19, 2015
Your tech needs to add value to content producers, the audience and advertisers. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). But you don’t need to spend money on SEM. Take for example, an eCommerce company.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).
socalTECH
AUGUST 16, 2013
They''re mostly C level executives, and households with incomes of over $200,000 a year, which makes advertisers on our site such as Neiman Marcus, LVMH, Mercedes, Ritz Carlton, and Mandarin Oriental a big component of our business. We grew our SEM and improved our ROI. Have of all our transactions are from repeat buyers.
Startup Professionals Musings
APRIL 4, 2015
Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Never “sell” or push out your message like conventional advertising. Prepare your staff to deliver on social media requirements.
Startup Professionals Musings
SEPTEMBER 15, 2013
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.
socalTECH
SEPTEMBER 14, 2009
I was in advertising and marketing, working in Newport Beach on the Mazda account. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. It's down in Laguna Beach.
Expert insights. Personalized for you.
284 
Let's personalize your content