SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. Vince: In addition to my management writing I’ve interview many CEOs and innovators. have to be excited.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Communication and writing skills are required. Your Twitter and YouTube messages better match your print advertising message.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

DECEMBER 11, 2018

Yet, the ways that enterprises and businesses are monetizing that user interaction is sort of archaic, compared to the evolution of the technology. Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

DECEMBER 17, 2008

Our submission technology is what powers Scripped.com, who you interviewed earlier. In their case, people write their scripts on a web site, and when they're done, they can submit them to contests with a single click. What kind of writing and writers are you targeting? We thought--why isn't there something like this exist?

Writing 209

Writing Hollywood Startup Sites 209

InfoChachkie

JUNE 16, 2016

In my role as a Professor of Practice within UC Santa Barbara’s entrepreneurial Technology Management Program (TMP), I have worked with my students, led by Randall Dubois , to craft an Individual Major that accommodates the needs of millennial entrepreneurs. Comm 138 Advertising Literacy. Writing / English / Public Speaking.

Entrepreneur 100

Entrepreneur Class Course Writing 100

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. You see lots of them selling small business advertising, neighborhood magazines, and the like.

Platform 263

Platform Training Software Review Advertising 263

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

APRIL 9, 2017

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Communication and writing skills are required. Your Twitter and YouTube messages better match your print advertising message.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

OCTOBER 2, 2013

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Communication and writing skills are required. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” Today with such a low entry point, (thanks to the success of the Internet,) these technologies are coming in at a rapid pace. QR codes and Augmented Reality. TechZulu iPhone App QR Code. Iron Man 2.

Advertising 87

Advertising Content Template Technology 87

Startup Professionals Musings

MARCH 8, 2017

Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time. Use strong communication and writing skills. For example, if your world is printers, your blogging messages better match your print advertising message.

Social Media 58

Social Media Media Platform Tool 58

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Expect to hear a lot more about Maker technology in the next 18 months.

Networking 366

Networking Media Content Customer 366

InfoChachkie

JUNE 11, 2012

As Clay Christensen aptly points out in The Innovator’s Dilemma, a large company’s defense of its legacy clouds its ability to appropriately assess the potential impact of disruptive technologies. Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written.

Tips 279

Tips Startup Education Entrepreneur 279

socalTECH

OCTOBER 30, 2008

We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. Sunil Rajaraman: That's a good question.

Content 138

Content Writing Software Review Hollywood 138

Startup Professionals Musings

AUGUST 22, 2012

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Communication and writing skills are required. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

JULY 22, 2016

Gabe Grifoni: At Rufus Labs, we are focused heavily on building wearables and technology in a wearable platform for the enterprise. I actually spent a decade working in advertising and marketing. How did you go from marketing and advertising to a hardware startup? What's your product, and what is it used for?

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

Tech Zulu Event

OCTOBER 3, 2012

A technology that will surely revolutionize how viewers interact with content and television in the very near future. The implications of what types of new interactive experiences can be made utilizing this technology are phenomenal. All of this is made possible by Coincident’s ScreenSync TV technology. Cool, right?

Screening 109

Screening Content CTO Hire Platform 109

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. The curated approach gives advertisers and publishers more comfort in knowing the quality of content they will be amongst.

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

AUGUST 10, 2011

Chris Lyman: The way the technology manifests itself, is we have a database of two million names. When you stick that plugin on a blog you are writing, it scans the article for names. For example, if you are writing about Barack Obama, you can, with a single click, vote him up or down in the article.

Startup 174

Startup Blogging Writing Examples 174

socalTECH

JULY 20, 2011

We thought it was a real opportunity to bring in some taste-maker editors, who could write specifically for that audience, and break news. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. As a result, consumers would go away after they hit that information.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JUNE 23, 2011

One of the firms which has been active in that area is Los Angeles-based CauseCast (www.causecast.com), run by Ryan Scott , who talked us about the company's relationship with the Huffington Post, its new efforts to provide its technology to companies interested in corporate social responsibility, and other initiatives.

Causecast 222

Causecast Startup Content Education 222

Both Sides of the Table

AUGUST 23, 2010

I was an early user of Quora and like all new technologies they take a bit of playing with them for a while, discussing them with others and reflecting on them to let them sink in. Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. really understand it.

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

DECEMBER 15, 2012

I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. And by obvious I mean – the slowness of Palm’s response to having email has got to go down as one of the most obvious blunders in technology history. And email was the most obvious thing they were missing.

Email 386

Email Startup Marketing Competition 386

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below. it has built in iPad support from Day 1.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

JUNE 18, 2011

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Communication and writing skills are required. Your Twitter YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. I've been following both of your blogs for a while.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Tech Zulu Event

DECEMBER 6, 2013

” I’m not a morning person; in fact, it’s 2pm as I’m writing this and I’m still in sweat pants, but for this, I’ll gladly be there. The Connected Car , where automotive and technology (outside of vehicle performance and earth saving “greenness”) collide.

Advertising 97

Advertising Startup Marketing Mobile 97

Startup Professionals Musings

SEPTEMBER 4, 2012

On the hardware side we need better technology to provide a common digital network around the world, better broadband to satisfy the demand, and wireless ubiquity for connecting people, devices, and businesses. Key vehicles already include wireless for communication, and RFID for product location.

Entrepreneur 95

Entrepreneur Ideas Writing Training 95

socalTECH

MAY 18, 2010

Al Eisaian: IconApps is built around simplifying people's lives through mobile technology. As of the last four months, we've had about 200,000 plus downloads, a bunch of great write ups, and a lot of mom bloggers who have been reviewing the app and writing stories on it. What's special about the application?

Mobile 168

Mobile .Net Pasadena Software Review 168

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. Simply write a great book?

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

OCTOBER 10, 2008

We give you a number, that you can then write on a label or put on the device, or in the case of something like sporting equipment you can write directly on the object. Why not just write your phone number or information on an item? You don't have to write a novel--an address is much longer than our two to three digit code.

Santa Barbara 100

Santa Barbara Startup Writing Ideas 100