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Cornerstone OnDemand Names New Marketing Head

socalTECH

Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft.

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AcceleratXR Launches Networking Engine For Video Game Market

socalTECH

Los Angeles-based AcceleratXR announced on Monday that it has launched itself into the videogaming software development tools market, with a new, real-time networking engine.b According to AcceleratXR, it has created a new, real-time networking engine for games and extended reality applications. READ MORE>>.

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FiveStars Expands In Los Angeles

socalTECH

Customer loyalty and marketing automation software developer FiveStars said this week that it is "aggressively" expanding in the Los Angeles market, after recently receiving a $26M funding round from Menlo Ventures, Lightspeed, DCM, Rogers and Y-Combinator. READ MORE>>.

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Los Angeles-based BuildOps, subcontracting software for real estate, raises $5.8 million

TechCrunch LA

Software development companies tackling services for niche industries, like commercial real estate subcontracting, continue to find Los Angeles to be fertile ground for development. million in seed financing from some big names in the Los Angeles tech ecosystem.

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Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing 100
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A heartbreaking story about time and money.

Berkonomics

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

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BlackLine Aims Accounting Automation At College, University Market

socalTECH

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian.

Marketing 113