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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
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5 Stages Of The Market Lifecycle Gate Startup Success

Startup Professionals Musings

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174
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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157
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Angel Investment Criteria

SoCal CTO

I’m planning on going to a Tech Coast Angels mixer tomorrow and the topic for me is whether there is angel funding out there for startups that don’t meet classic VC models. By way of background for the question, there’s a great post by Bob Aholt, a Pasadena Angel: An Angel Investor’s Thoughts on Valuation. So get real.

Invest 205
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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

Declining prices & margins in a small market is much less interesting. The world still has economic challenges that often aren’t perceived by many of us the tech world in our little cocoons of Silicon Valley, NYC or Los Angeles. I believe that market conditions drive innovation as much as great entrepreneurs do.

Marketing 361
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How More Women Are Becoming Angel Investors, with Eva Yazhari

socalTECH

Venture and angel investing has long been considered a man''s world--with domination of the industry, executives, financiers, and others by men, with only a few exceptions. The Pipeline Fellowship--founded by Natalia Oberti Noguera--says it has been running angel investing bootcamps for women, looking to active more female angel investors.

Angel 276
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. We’ve had an explosion of alternate sources of financing from crowd-sourcing, angels, accelerators, incubators, corporates, corporate incubators. I remember, for example, when business intelligence swept through companies globally.

Marketing 354