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Factual Launches Mobile Personalization, Ad Targeting Tools

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Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Factual said its new tool, Geopulse Audience, provides demographic, behavioral, and geographic user profiles to publishers and developers, based on a timestamped locaiton data.

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Mobile Roadie Releases iPad Preview Tool

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Los Angeles-based Mobile Roadie is further enhancing its software tools, which help companies and brands create their own, mobile apps without programming, with the release of a new iPad software tool. The firm said the new tool will decrease the chance of "mess-ups" before an app is submitted to go live.

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Spreeify Launches New Mobile Ad Product

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Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify' READ MORE>>.

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AppOnboard Signs Customers For Mobile App Demo Technology

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Los Angeles-based AppOnboard , the developer of mobile app demo technology led by Jonathan Zweig, says that it now has such app developers as FoxNext Games, Game Insight, Superheart Studios, Jam City, Huuuge Games, and Simple Habit using its tools.

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Anthem Ventures Boosts Layer's Mobile App Tools

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Layer , a developer of application programming interfaces for building in messaging, voice, and video into mobile apps, disclosed this week that it raised $1.5M The San Francisco startup''s other investors also include MkII Ventures, SV Angel, Data Collective, Pacific Partners, Promus Ventures, Bloomberg Beta, and CrunchFund.

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Burstly Snags $1.8M For Mobile Ad Tools

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Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. in a venture funding. READ MORE>>.

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Factual Spins New Geofencing, Targeting Tools

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Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. Factual said the dools are being used by such networks as StrikeAd, Turn, Manage, Deep Forest Media, EQ Works, MdotM, Juice Mobile, Adsmovil, TAPTAP, among others. READ MORE>>.

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