Both Sides of the Table

DECEMBER 25, 2015

Like many of you I read in awe last week about the accomplishments of the Washington Post since Jeff Bezos acquired the company two years ago. With this article, plus my recent frustrations with the NYT mobile (cr)app, I thought I’d give the WaPo a try. The article was right. Then I hit the paywall. Fair enough.

News 150

News Mobile Custom Customer 150

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Custom 127

Custom Customer Marketing Content 127

Both Sides of the Table

SEPTEMBER 10, 2012

Another fine line companies are skating is with how much user information they make publicly available. ” If you’re on the wrong side of this line you are risking the reputation of your company. You can turn it off, but they defaulted it to an on setting to drive more adoption of the product. Of course not.

Blogging 328

Blogging Content Press Startup 328

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 30, 2021

I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to become an overnight success”. Even then, it struggled through the 80’s and 90’s, until the advent of the iMac and consumer products. Yet we always dream that we are the exception to the rule.

Yahoo 127

Yahoo IBM IBM Startup 127

socalTECH

SEPTEMBER 19, 2014

We caught up with Rachel recently to hear more about the company. What''s the story behind the company? I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners.

Google 233

Google Content Startup Venice 233

Both Sides of the Table

NOVEMBER 5, 2014

Last week a company we enthusiastically backed, uBeam , led by a very special entrepreneur, 25-year-old Meredith Perry , announced a $10 million round of financing. Working at a big company is honorable and I don’t believe the narrative that all of this tech disruption is to kill off big companies.

Technical Review 417

Technical Review Startup Software Review Course 417

Eric Greenspan

MARCH 1, 2013

While we post about articles we like, food we love, people we care about and things that matter or don’t, sometimes we ought to just say “I love Subway.” Imagine if you only received emails from companies that offered products and services you want. Like their page and tell them you want a deal.

Social Network 171

Social Network Examples Ideas Marketing 171

InfoChachkie

DECEMBER 10, 2012

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". Be Yourself - Represent yourself, not the company in your comments.

News 198

News Sites Startup RSS 198

Startup Professionals Musings

AUGUST 24, 2022

Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

Custom 100

Custom Customer Acquisition Technical Review 100

Startup Professionals Musings

JANUARY 24, 2021

Use this opportunity to validate their satisfaction and support for your company and your solution. In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. Visit reference customers, partners, and vendors.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

InfoChachkie

SEPTEMBER 4, 2012

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Hopefully this straightforward format will help you avoid overly obtuse verbiage, while keeping your executive summary to two pages.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Custom Customer Technical Review 294

Tech Zulu Event

APRIL 26, 2016

Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. Stats… After Gawker properties live on Facebook Instant Articles, US UVs up to 4.7m, from earlier norm of 4m. pic.twitter.com/TB1GTGt9ss.

Buzzfeed 40

Buzzfeed Blogging RSS Netflix 40

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 92

Content Marketing Advertising Custom 92

InfoChachkie

JUNE 3, 2013

A version of this article previously appeared on Inc. John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

JANUARY 12, 2019

I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to become an overnight success”. Even then, it struggled through the 80’s and 90’s, until the advent of the iMac and consumer products. Yet we always dream that we are the exception to the rule.

Startup 111

Startup Yahoo IBM IBM 111

Xconomy

SEPTEMBER 21, 2016

And human food production is just one aspect of agricultural technology—a vast field that also includes animal food and more. This channel of our website, with its own home page, will feature all articles about these subjects and related topics from across our 11-market network. In short, the field is exploding.

Newsletter 40

Newsletter Research Technology Equity 40

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. There was no viral social networking products back then like Twitter where people could easily discover your content. My blog was wiped out. Thus begins the venture capital dance.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

JULY 15, 2015

People cite sources like this BusinessWeek story a while back “ Real Entrepreneurs Don’t Write Business Plans ,” or even my own article on this subject, “ 10 Reasons Not To Write A Business Plan First.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Startup 104

Startup Writing Entrepreneur Slides 104

InfoChachkie

MARCH 9, 2016

A version of this article previously appeared Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The best advice in Guy Kawasaki’s The Art Of The Start is on page 9, where he states, “Get Going.” Entrepreneurs see the world like a cash booth from a 1950’s game show.

Startup 100

Startup Ideas Santa Barbara Entrepreneur 100

InfoChachkie

MARCH 7, 2016

A version of this article previously appeared Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The best advice in Guy Kawasaki’s The Art Of The Start is on page 9, where he states, “Get Going.” Entrepreneurs see the world like a cash booth from a 1950’s game show.

Startup 100

Startup Ideas Santa Barbara Entrepreneur 100

Startup Professionals Musings

JANUARY 20, 2018

People cite sources like this recent Inc.com article “ 5 Reasons Why You Don't Need a Business Plan ,” or my own blog discussion on this subject, “ Situations Where A Business Plan Does Not Add Value.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Startup 65

Startup Entrepreneur Slides Content 65

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Marketing 100

Marketing Content Advertising Custom 100

Both Sides of the Table

MARCH 14, 2013

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Do I have data or facts to present so the story has legs?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JUNE 20, 2014

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

MAY 18, 2014

People cite sources like this BusinessWeek story last year “ Real Entrepreneurs Don’t Write Business Plans ,” or even my own article a while back, “ 10 Reasons Not To Write A Business Plan First.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Entrepreneur 108

Entrepreneur Startup Writing Slides 108

Both Sides of the Table

OCTOBER 15, 2014

Much has been written about when it is time to hire a “professional CEO” to run a startup company and of course that has long been a norm in Silicon Valley when founders find that their inexperience may be a limiting factor in company growth ( know as the Peter Principle ). So why did Larry need to return?

CTO Hire 309

CTO Hire Organization Google Course 309

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Marketing 106

Marketing Startup Content Advertising 106

socalTECH

MARCH 6, 2013

So, when you like a band on Earbits, you're not liking their profile on Earbits, you're actually liking their official fan page, so they can communicate with you, and you can discovery their material effectively. What's the story behind the company? Joey Flores: We started the company three years ago.

Demand 166

Demand Startup Platform Sites 166

InfoChachkie

MAY 27, 2013

A version of this article previously appeared on Inc. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News.

Custom 195

Custom Customer Template Startup 195

InfoChachkie

JUNE 3, 2013

A version of this article previously appeared on Inc. John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

InfoChachkie

NOVEMBER 13, 2012

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! If you are a startup seeking funding, convey your company's origins, your current status and your ideal exit. Slides Are Not Art - Compelling images are important, but ensure that your message is not overcome by design and production elements.

Slides 258

Slides Duarte Santa Barbara RSS 258

Both Sides of the Table

AUGUST 10, 2013

As I’ve said before, all startups need to realize that every other company still has to see itself naked in the mirror in the morning. You know the truth: You are late shipping product, your potential investors are taking too long to decide, your team is fighting over strategy, not enough of your users are returning.

Startup 412

Startup Press Course Entrepreneur 412

Both Sides of the Table

APRIL 30, 2011

This article originally appeared on TechCrunch. In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Banner Ads.

Advertising 352

Advertising Media Social Media Screening 352

InfoChachkie

AUGUST 18, 2011

free weekly Infochachkie articles! 3) How has your role as the senior Tech Leader at the Rubicon Project and eHarmony influenced SteelHouse’s product roadmap and go-to-market strategy? I didn’t have that appreciation when I was with companies in Silicon Valley. If you haven’t already subscribed yet, subscribe now for.

eHarmony 204

eHarmony Media Oracle Commerce 204

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! free weekly Infochachkie articles! We started the company to make ads that people love to click on and we’re doing it at scale with millions of ads per day.”. 6) Jason, why does the world need DataPop?

Yahoo 210

Yahoo Startup Advertising Summary 210