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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. Here investors are looking for feature problems or quality issues on the current product. Status of the solution. Review of opportunity and segmentation.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379
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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. Here investors are looking for feature problems or quality issues on the current product. Status of the solution. Review of opportunity and segmentation.

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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Hopefully this straightforward format will help you avoid overly obtuse verbiage, while keeping your executive summary to two pages.

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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition. Engagement.

News 198
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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Do I have data or facts to present so the story has legs?

Marketing 389
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

There was no viral social networking products back then like Twitter where people could easily discover your content. We started building the product 18 months ago so we are in better shape than 99% of start-ups. Page 1: Market Size. $3 I hadn’t thought about the fact that he would become aware of my link. I was wrong.