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skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.
A version of this article previously appeared on The Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Don noted that, "I always believed that metrics and accomplishments can outrun bigotry, sexism, racism or any ''ism'' that might otherwise hold you back.
A version of this article previously appeared on Forbes. My article 5 Time-Tested Success Tips From Amazon Founder Jeff Bezos was so well received, I am sharing five more pearls of wisdom from Mr. Bezos. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Let’s do it.’” .
In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos , written by Alan Deutschman. Although the article is informative, it is the accompanying sidebar that has remained with me over the succeeding years. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!
The original post of this article on appeared on GigaOm in a more concise version here. In the evangelical phase you’re working through these with customers on the fly. But they want to establish a baseline in the customer’s mind of the value they will get by using your product. We’re a premium product.
A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The Most Important Metric. Near the conclusion of our discussion, I asked each CEO to name any non-obvious metrics by which they guide their businesses.
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.
If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. Marketing Defined.
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.
A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The gowns are then dry cleaned and readied for the next customer, in the spirit of the emerging sharing economy in which goods are communally used multiple times.
This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. It gives the best customer experience of any phone. It gives the best customer experience of any phone.
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” If you had huge customer growth but just didn’t focus on revenue that’s a different story. One of them is profitability.
that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions. Marketing, Startups and Networking in Los Angeles.
TechCrunch ran my article yesterday as a guest post but I wanted to have a copy here for anybody who missed it and for future readers of this blog. I was on an airplane 2-3 times / week meeting potential customers, investors, employees, business partners and the press. I scheduled runs with teammates and even with customers.
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.
The articles I cited there around finding co-founders suggests that Ben is on the money. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Thats right on the money.
As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. The whole reason for PBW’s is to drive incentives of a partner or customer to help you succeed. Common Mistakes.
Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.
Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.
Im sure that many of you have read Guys article Ten Ways to Use LinkedIn. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.
One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Characteristics Of An Effective Direct Response Trial Offer.
Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.
Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.
One of our customers is Inc. The metrics are very solid. Because we do auto customization, we''re really. If you look at Inc.com and look at the article pages, you''ll see our platform in use. magazine, for example. Other people have worked on content recommendation before, how are you different?
Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.
Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.
Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility. In summary, change will happen.
A version of this article previously appeared Forbes. We have customers from so many different industries like software, financial services, healthcare, and media. We could also spend time talking with customers rather than updating investors. Semick: We’re a very metrics driven company, and we have been from the beginning.
A version of this article previously appeared on Forbes. August Scott began her Zappos career in their customer support call center. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! I started in the call center, in the customer loyalty department. 10. Be Humble. "I
Chris Musselwhite and Tammie Plouffe, in an HBR article a couple of years ago on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility.
So let’s summarize what we've already found to be different about searching with LLMs: What’s Different About Search with LLMs Search methods powered by LLMs stand out as transformative tools, offering businesses an edge in their information retrieval and customer engagement processes. Strive for a balanced outcome.
They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Use business metrics and tools to tune your efforts. Do your homework before you begin.
These days, with the many Internet articles and new courses available, most new entrepreneurs readily cross the gap from lack of business knowledge to knowing, but many never make it over the knowing versus doing gap. Use metrics to support judgment in decisions. Metrics are necessary to acquire knowledge and turn it into action.
Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Highlight your personal leadership values and experience.
These days, with the many Internet articles and new courses available, most new professionals readily cross the gap from lack of business knowledge to knowing, but many never make it over the knowing versus doing gap. Use metrics to support judgment in decisions. Metrics are necessary to acquire knowledge and turn it into action.
Chris Musselwhite and Tammie Plouffe, in an HBR article last year on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility.
According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility. In summary, change will happen.
Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.
Chris Musselwhite and Tammie Plouffe, in an HBR article a couple of years ago on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility.
A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The complexity of simply knowing what rate to charge each online customer will increase exponentially, as there are over 10,000 taxing jurisdictions within the United States.
Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 Exposure to customers, incumbents, and competitors all drive success. billion dollar sale to Oracle from Bozeman, Montana.
You may have already found several articles, web pages, or books about writing the perfect executive summary. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. That’s your metric to see if you have their attention.
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