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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

A little history, we launched our product years ago, Search IQ. That product right now is on 2,000 publisher websites, it's sold under the SaaS model, and a lot of people on the free, ad-supported version. There have been changes in how people search, such as mobile devices. We're able to do that by the traffic we tap into.

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How to Turn a FanBoy into a Hater in 5 Minutes: Lessons from the New WaPo

Both Sides of the Table

The killer chart is below: In the article it raved particularly about the WaPo’s amazing mobile app and how Bezos personally intervened to get the team to improve loading times – whatever the short-term costs. The article was right. I had viewed all of the articles I could view for free. Fair enough.

News 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My articles never appeared on Digg so I didn’t focus on it at all. But it wasn’t to be.

Marketing 379
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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

“The object is to exploit the convergence of people, information, products, services and places with today’s smartphones and tablets, which drive online orders in addition to purchases from brick-and-mortar stores.”. Getting Mobile-Ready. With roughly 91% of the population using mobile devices and 26.3%

Mobile 85
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Driving User Engagement With FEM's Video Recommendations

socalTECH

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. We have our product in the market, and launched our beta in January. Finally, what''s next for you?

Google 233
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Has Facebook Achieved What AOL Could Have A Generation Ago?

Tech Zulu Event

Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. Stats… After Gawker properties live on Facebook Instant Articles, US UVs up to 4.7m, from earlier norm of 4m. pic.twitter.com/TB1GTGt9ss.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. So how exactly do you break out then? And Flurry always gets mentioned. Final example.

Marketing 389