Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

SEPTEMBER 7, 2013

His article is well worth reading anyways. It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. Often you ask somebody, “Did you see that article on Google buying so and so?”

Writing 326

Writing Buzzfeed Social Media Blogging 326

Both Sides of the Table

JULY 15, 2011

This article originally appeared on TechCrunch (this version is slightly different). These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior. In the social media world that tool is awe.sm.

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Social Media Google Media Marketing 292

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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Social Media Media Startup Social Network 115

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

InfoChachkie

JANUARY 9, 2013

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! I also expanded the syndication of my articles to mainstream sites, such as TechCrunch, Inc. Are these the "best" articles I wrote last year? Article Title. Most viewed article on LinkedIn - nearly 50k views on Forbes.

Social Media 187

Social Media Tips Santa Barbara RSS 187

Both Sides of the Table

APRIL 21, 2013

This article originally appeared on TechCrunch. This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. What I learned from the article? Here is the article from the LA Times. If you don’t like it hot, use less,” he said.

Entrepreneur 415

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Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Tool Startup 99

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Social Media 95

Social Media Media Tips Screening 95

socalTECH

OCTOBER 19, 2010

For today's Insights and Opinions article, where we feature insightful articles and opinions from the Southern California technology community, we have a piece from Dustin Luther , chief storyteller and founder of social media consultancy 4realz.net. or don't waste your time. Be creative. READ MORE>>.

SEO 189

SEO Search Engine Optimization Southern California Social Media 189

Both Sides of the Table

JULY 19, 2011

The topic of social media came up and one dial-in caller lamented the fact that all Silicon Valley was producing was silly social media companies. But as I pointed out on the show, look deeper at the impact of social media as a tool to organize crowds, hold public debates and spread information in a decentralized way.

Social Media 274

Social Media Google Media Startup 274

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. Avoid the spin, stay heads down and deliver the goods.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

NOVEMBER 29, 2009

A good friend of mine was features on the front cover of the LA Times business section with a glowing article. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. It has logos of the 5-6 most prominent places they’ve been covered with a paragraph from each article.

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Venture Capital Press News Startup 291

InfoChachkie

JUNE 16, 2011

free weekly Infochachkie articles! In social media, the underlying artifact of the ecosystem is that consumers are following people. What do you think the social media ecosystem will look like in three years and what role will a fully matured Ad.ly I have been monetizing social media for six years.

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Social Media Platform Media Networking 252

socalTECH

APRIL 14, 2010

Obviously, some of this is just about technology--such as search engine optimization--and I think lots of readers are initially finding us through social media and search--but I also think that as the find a channel they are most interested in, they are coming back. Lolita Carrico: Social media had a lot to do with it, for sure.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

SEPTEMBER 27, 2011

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. Social media is a huge resource for entrepreneurs. Sadly, too many entrepreneurs still think social media is only for play, rather than work.

Entrepreneur 96

Entrepreneur Startup Blogging Social Media 96

socalTECH

JULY 11, 2012

What does the landscape of social media marketing look like, in the wake of Salesforce.com's acquisition of Buddy Media? In the past month alone, some of the worlds largest enterprise technology companies have acquired social media marketing start-ups accumulating a total spending of close to $2.2 billion dollars.

Social Media 140

Social Media Startup Media Acquisition 140

socalTECH

JULY 31, 2014

For today''s Insights and Opinions section, we share an essay from Sally Falkow , founder and president of Meritus Media, a digital public relations and social media agency based in the Los Angeles-area. Social media. insights opinions features social media essay' But it was not that way 20 years ago.

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Social Media Southern California Media Los Angeles 138

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. free weekly Infochachkie articles! ’ It was funny to take this post and using social media to show that…this lawsuit doesn’t make any sense. You can review the original TechCrunch article HERE.

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Social Media Media Tool Advertising 194

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. This is a way to get in touch with the people and vice versa that never existed prior to the social media revolution. In Conclusion….

Social Media 82

Social Media Entertainment Media Tool 82

InfoChachkie

SEPTEMBER 28, 2011

free weekly Infochachkie articles! What is massively different from now and when I wrote the book is that social media didn’t exist back then. When I wrote Enchantment, I knew that the social media would be wrong – if I were to write either of the books today, I would have a whole section on Google+.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

socalTECH

MARCH 1, 2010

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

InfoChachkie

JANUARY 29, 2013

A version of this article previously appeared on Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! It just happened again. A well-intentioned colleague introduced me to a stranger via email, without first confirming with me that the intro was welcomed. The Art Of The Email Matchmaking.

Email 256

Email RSS Social Media .Net 256

SoCal CTO

FEBRUARY 20, 2007

that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions. He has twenty years’ experience as a CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Both Sides of the Table

APRIL 30, 2011

This article originally appeared on TechCrunch. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The beauty of social media is that consumers can vote with their “unfollow button&# so it has a natural self-correcting mechanism. Banner Ads. Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

MARCH 27, 2011

So my biggest recommendation of “what&# to blog is a series of articles that will be helpful to your community. Take one topic and break it up into 10 bite-sized articles. Much of my traffic is through referring websites and/or social media. Social media is ephemeral. Keep the list electronically.

Blogging 373

Blogging Startup Writing Venture Capital 373

Startup Professionals Musings

MAY 3, 2013

That’s why I emphasized in an old article, “ Google Yourself to See How Other People See You ,” how important it is to keep your online image clean. Today, most personnel organizations readily admit that they already use the Internet to cross-check what they see in your written resume.

Social Media 108

Social Media Media Social Network Examples 108

socalTECH

AUGUST 9, 2010

The price of two of Demand Media's acquisitions, Pluck , and The Daily Plate , have both been made public with the firm's IPO filing Friday evening. for Pluck, a developer of social media tools, and paid $5.0M According to the S-1, Demand paid $56.3M for The Daily Plate, a online diet and calorie tracking website.

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Demand Media Social Media Acquisition 140

SoCal CTO

APRIL 21, 2010

This is where I’ll keep my list of these posts, related articles and posts from other sources: Social Media Matching – Looks at how in many ways, everything is matching. If you have pointers to good overview articles around matching that I should include here, please let me know.

Social Media 150

Social Media Writing Networking Content 150

SoCal CTO

MARCH 1, 2007

The articles I cited there around finding co-founders suggests that Ben is on the money. Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Im sure that many of you have read Guys article Ten Ways to Use LinkedIn. Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

Both Sides of the Table

MAY 4, 2013

The sheer number of relationships I’ve built through being public, transparent and being willing to engage in comments and through social media has enabled me to get to know entrepreneurs even before they launch their next company. Or as the article on Y Combinator suggests, “is your accent too heavy?”

Startup 361

Startup Venture Capital Pricing Technical Review 361

Both Sides of the Table

MAY 4, 2013

The sheer number of relationships I’ve built through being public, transparent and being willing to engage in comments and through social media has enabled me to get to know entrepreneurs even before they launch their next company. Or as the article on Y Combinator suggests, “is your accent too heavy?”

Venture Capital 347

Venture Capital Startup Pricing Invest 347

socalTECH

DECEMBER 27, 2012

Kevin Winston , is the organizer of Digital LA , the popular and widely attended networking organization for the Los Angeles startup, web, movie, music, marketing, and social media community. What was the biggest news for you/your firm this year? So we did a one-day fall Silicon Beach Fest at io/LA in Hollywood.

Dollar Shave Club 272

Dollar Shave Club Technical Review Santa Monica Southern California 272

Both Sides of the Table

MARCH 1, 2011

This article originally appeared on TechCrunch. The media eats it up as they always need something to write about. Be unique, find free marketing opportunities and use social media to build your following. I know what you’re thinking – link bait title, right? I promise you can learn from him and this movie.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398