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Why Startups Need to Blog (and what to talk about …)

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But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. It really started simply enough. Struggling to come up with enough topics?

Blogging 373
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10 Marketing Lessons for Early-Stage Tech Startups

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I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans.

Marketing 380
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Should Startups Announce Their Funding?

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Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. I will add to this as I write more in the coming weeks on the topic. For starters, once you announce your competitors instantly will start tracking you.

Startup 355
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Why ADD Might Actually Benefit Startup Entrepreneurs

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“he quit his job and threw himself into a start-up company, which has him on the road in constantly changing environments. My whole life I have surrounded myself with what I call “completer-finishers” because I know my weakness for giving up when the task is at 80% and I know the importance of 100%.

Startup 416
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How to use PR Firms at Startups

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Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. In a startup this is a mistake. In this instance I typically recommend that startups NOT hire a big, well-known PR firm. There is one carve out.

Startup 349
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Why Titles Matter a Lot if You’re a Blogger

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His article is well worth reading anyways. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know. Headlines matter.

Writing 326
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Some Thoughts about Selling at Startups

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Her post is short & well written so definitely worth a read if you’re a startup person and want to hear some sensible views on sales. The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. My guess is that we are likely in total agreement. .”

Startup 319