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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Facebook’s Biggest Mistake?

InfoChachkie

Everyone has an account and checks it multiple times a day, no matter how often people threaten to delete it and “de-wire”. While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. Facebook is a big, smart company.

Netflix 191
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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

Yesterday I wrote a blog post about what the role of a board actually is. In short the board is there to represent the interest of all shareholders (big & small) of the company and all other stakeholders (debt, creditors, employees, etc.). Your goal should be to have discussions with your board.

Tips 212
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Be Careful not to be Penny Wise, Pound Foolish

Both Sides of the Table

Justyn Howard, founder of Sprout Social has a blog post that he’s written about his experiences of migrating from scrappy tools to more efficient ones (i.e. I had come from a world where I was nearly a partner at Accenture before starting my first company. Penny wise, pound foolish. Startups often make this mistake.

Startup 333
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. Modern Social Networking.

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8 Tips To Help You Dodge Common Startup Mistakes

Startup Professionals Musings

But rather than dwell on the failures, I’ve tried to extract from them a list of practical action items that will improve your survival probability. I offer these pragmatic recommendations: Buffer your funding requirements. Adapt your strategy monthly. Assume your initial strategy will be wrong. Manage your time.

Tips 102