Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Both Sides of the Table

FEBRUARY 20, 2012

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc. Find potential partners.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. More important than finding a community, is creating one, with your blog and other social media engagement. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301

Blogging SEO Startup Writing 301

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. More important than finding a community, is creating one, with your blog and other social media engagement. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 102

Social Media Media Product Metrics 102

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

JUNE 30, 2014

I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Find potential partners.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

DECEMBER 3, 2021

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. They will exit quickly.

Web 117

Web Search Engine Optimization eBook Advertising 117

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. When I first started blogging Digg was still at its peak. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 8, 2010

Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck. And SEO juice of sites with no value makes searching for real product feedback suck. sites still dominate. Burstly ( Led by … me!

Venture Capital 232

Venture Capital Capital SEO Yahoo 232

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Brad Feld, Managing Director, Foundry Group.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 12, 2013

Brunson’s short and to-the-point blog post, “ It’s Called Networking, Not Using.” It’s why I wrote the blog post on 50 Coffee Meetings. Of course he wanted to talk a lot about his product and company – he was looking for money after all. Think about it – who knows angels the best?

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. More important than finding a community, is creating one, with your blog and other social media engagement. The best communities then become your advocate.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many adds came through organic SEO? If you have multiple versions of your product, how many are web vs. mobile? SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

FEBRUARY 20, 2019

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. They will exit quickly.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.

SEO 53

SEO Tips Newsletter Statistics 53

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. More important than finding a community, is creating one, with your blog and other social media engagement. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

JUNE 13, 2015

The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Social networks. Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

AUGUST 20, 2013

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Put yourself on the site. People buy from people.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. More important than finding a community, is creating one, with your blog and other social media engagement. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

FEBRUARY 18, 2017

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. They will exit quickly.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

DECEMBER 1, 2013

The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. Don’t try to tackle all 20 major categories of digital social media at once.

Media 59

Media Marketing Social Media Resource 59