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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

In numerous interviews throughout the past two years, Weiss and other executives have emphasized the company’s focus on its direct-to-consumer online shipping model and obsession with iterating the customer experience based on feedback. billion valuation from Lone Pine Capital, Sequoia, Forerunner Ventures and others.

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6 Elements of Customer Psychology Drive Buy Decisions

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

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E-Commerce Firm Dearduck Uses A.I. in the Hunt for the Perfect Gift

Xconomy

“Retailers are not only wasting so much money targeting us with bad data, consumers get frustrated,” says Katy Aucoin, founder and CEO of Dearduck, a Houston e-commerce data startup. Retailers end up distancing themselves from customers when. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Stitching Content With Commerce. A small army of startups, including Skimlinks, Addroid and Coull, are focused on seamlessly blending online content with relevant commerce. You can also check out my blog for emerging entrepreneurs HERE. Coull’s approach is in keeping with this thesis.”. Share and Enjoy.

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E-Commerce Startups, Legacy Stores Grapple With Changing Retail Scene

Xconomy

Sears has] amazing brands and the marketing from that, but this shows that it’s possible to lose traction with customers,” says Pano Anthos , managing director of XRC Labs in New York. The key question is. Read more » Reprints | Share: