Remove make-it-work-the-real-story
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Make It Work- the real story

InfoChachkie

Entrepreneurs are inundated with success stories, but far less is written about ventures that do not succeed. However, Eric recently posted the following insights on his blog. The real story behind Make It Work’s demise isn’t exciting. Make It Work was an amazing company. I was wrong.

RSS 170
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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10 Ways To Get Tagged As High-Potential In A Startup

Startup Professionals Musings

Yet we have all heard stories about the high turnover, unstructured work environment, lower base pay, and unpredictable expectations from the top. Very few people are willing and able to take on any challenge, and make it work. It pays to be visible in any way that’s positive for the company. And then does it.

Startup 125
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

Press 319
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Inside the Realms of Ruin

TechCrunch LA

As the catalyst for this collaborative fantasy epic, these authors would post twelve initial origin stories about their fictional universe, to which they owned the copyright. Then fans would be tasked with writing their own stories, submitting them to the Realms of Ruin universe by minting them as NFTs on the Solana blockchain.

Writing 196
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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. On the good side we had a lot more public “conversations” on Twitter, making it feel like a chat room. Twitter became ephemeral. The “half life” was very short.