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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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The Power of Twitter in Information Discovery

Both Sides of the Table

First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. And the company that helped websites publish RSS?

RSS 349
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

Although the exact sequence of events is a bit unclear, it appears that Hacker News user "lukethomas"(who is unaffiliated with Divshot) was prompted to create the Hacker News post after reading a tweet about the initiation of the company's private beta. Be Yourself - Represent yourself, not the company in your comments. Engagement.

News 198
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. That’s why people turn up to Buzzfeed. we started this convo at minute 47]. Good comment community = viral blog. Can we do 10 variants?

Buzzfeed 354
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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

Huge thank you to Steve De Long for the write up. Brad on blogging. How did you start blogging? “My In 2004 / 2005 I was starting to get intrigued with user-generated content. In 2004 / 2005 I was starting to get intrigued with user-generated content. RSS was something that had appeared.” “….I

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Olympic Lessons for Startup Life

InfoChachkie

The following guest post is from Courtney Englert, Customer Success Intern at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Sounds like a startup, right?

Startup 184