Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

SEPTEMBER 5, 2013

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

AUGUST 10, 2012

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

JULY 9, 2021

People cite sources like this Inc.com article “ 5 Reasons Why You Don't Need a Business Plan ,” or my own blog discussion on this subject, “ Situations Where A Business Plan Does Not Add Value.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Entrepreneur 156

Entrepreneur Tips Funding Startup 156

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

DECEMBER 5, 2021

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

APRIL 27, 2011

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Win with engaging contests.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Finalizing the web site validates your product plan and sales strategy.

Web 139

Web Startup Sites Design 139

InfoChachkie

DECEMBER 22, 2011

I began publishing my blog in 2008. I was hesitant to use my own name, as I did not want my blog to be perceived as a self-promotional vanity project. In addition, my role as Partner at Rincon Venture Partners provided me with a business reason to invest additional time and effort into my humble blog. I was not disappointed.

Newsletter 205

Newsletter Blogging Santa Barbara Content 205

socalTECH

JUNE 26, 2012

According to the firm, it now optimizes the site for any platform accessing the service, whether that's on a big monitor, iPad, or mobile browser; simplified navigation around the site; new ticker pages to help find content and top people for tickers users are interested in; and revamped its profile pages. READ MORE>>.

San Diego 133

San Diego Blogging Sites Content 133

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Consistently deliver updated and valuable content.

Marketing 94

Marketing Social Media Technical Review Customer 94

Startup Professionals Musings

MAY 30, 2015

Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. A good start is a classic book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. Curation, the most efficient content.

Blogging 105

Blogging eBook Content Web 105

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Add content regularly.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

FEBRUARY 24, 2019

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Marketing 106

Marketing Startup Content Advertising 106

Both Sides of the Table

NOVEMBER 21, 2010

Give them the iPod not Microsoft Office products. I would then have as many pages of analysis as required to show the detailes of my review. If you can pick up a product and use it with no manual it is well designed. I review many products every week. You, the king of the overly long blog posts? Less is more.

Slides 346

Slides Software Review Blogging Venture Capital 346

Eric Greenspan

MAY 25, 2010

We’ve recently launched a video series called T3:Today’s Tech Trends to further support our shows by adding a video component that can be shared directly from YouTube, our blog or embedded in the radio show website, blog or any other website/blog willing to carry the free content.

Social Media 220

Social Media Media Blogging Social Network 220

Both Sides of the Table

MARCH 1, 2011

If you get a moment, as a favor to John for having produced such wonderful notes I’d be grateful if you would check out his most excellent startup blog The X Factor. I appreciate the write-up and your continued support of this blog. Thank you, John. Why AltaVista Failed To Become as Successful as Google. So, he built an auction.

Google 302

Google Startup Advertising Acquisition 302

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. Modern Social Networking.

Social Network 297

Social Network Networking Web 2.0 Web 297

Startup Professionals Musings

JANUARY 20, 2018

People cite sources like this recent Inc.com article “ 5 Reasons Why You Don't Need a Business Plan ,” or my own blog discussion on this subject, “ Situations Where A Business Plan Does Not Add Value.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Startup 65

Startup Entrepreneur Slides Content 65

SoCal CTO

AUGUST 3, 2010

Some great content around the intersection of startups and being a Startup CTO in June this year. 10 Blogging Tips. Though this was 2000 , and all startup & VC blogs we've grown to love didn't exist yet, I did have mentors available. Here’s why. Take a look at the chart below. We have the most features. Silly, right?

Startup 217

Startup Venture Capital Blogging Software Review 217

Startup Professionals Musings

FEBRUARY 15, 2019

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Finalizing the web site validates your product plan and sales strategy.

Web 76

Web Startup Sites Design 76

Jason Nazar

AUGUST 15, 2013

Refreshing Content. Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The

Web 61

Web Social Media Content Sites 61

Both Sides of the Table

SEPTEMBER 10, 2012

For example, I have had rigorous debates about the need to crack down on explicit online content – even in the face of lower growth. What websites one visits, what pictures they look at, whose FB page they checking out – are not fair game in a world where you care about trust. But many implicit actions are NOT fair play.

Blogging 328

Blogging Content Press Startup 328

InfoChachkie

JULY 16, 2012

As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content.

Customer 226

Customer Custom Entrepreneur Advertising 226

Startup Professionals Musings

FEBRUARY 25, 2017

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 67

Marketing SEM Startup Blogging 67

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software Blogging Startup 285

Startup Professionals Musings

NOVEMBER 12, 2013

In the online world, you need a solid connection between your domain name and your product, brand, or business. Content is king of the road. The site must have more and better content (information presented) than your competitor. The site must have more and better content (information presented) than your competitor.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

AUGUST 11, 2013

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 11, 2016

Let me just put this more clearly for you up front – the vast majority of the Internet is used for porn so every product has this use but you probably just don’t know about it: YouTube, Tumblr, Facebook, FaceTime, Skype and of course be very careful on Google Search without “safe mode” on.

Snapchat 150

Snapchat Screening Venture Capital Guide 150