Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

NOVEMBER 29, 2010

With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

JULY 9, 2021

People cite sources like this Inc.com article “ 5 Reasons Why You Don't Need a Business Plan ,” or my own blog discussion on this subject, “ Situations Where A Business Plan Does Not Add Value.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Entrepreneur 156

Entrepreneur Tips Funding Startup 156

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

Customer 89

Customer Custom Services High Tech 89

InfoChachkie

JULY 16, 2012

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

MARCH 29, 2023

I suggest that the following key reasons from Glei for how the habit of frequency fosters both productivity and innovation in general, apply especially well to an entrepreneur starting a new business: Frequency makes starting easier. Frequency fosters productivity. A successful startup needs to be a daily task, with consistent focus.

Startup 109

Startup Writing Blogging Ideas 109

Startup Professionals Musings

JUNE 29, 2020

I suggest that the following key reasons from Glei for how the habit of frequency fosters both productivity and innovation in general, apply especially well to an entrepreneur starting a new business: Frequency makes starting easier. Frequency fosters productivity. A successful startup needs to be a daily task, with consistent focus.

Startup 173

Startup Writing Blogging Ideas 173

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept. You can also check out my blog for emerging entrepreneurs HERE. . Coull Offers Advertisers Video Skimlinks. <JG Stitching Content With Commerce.

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Leverage blog content.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

APRIL 14, 2014

Sponsored by VISA Business If you have a unique product or service, and you are not selling it around the world on the Internet, now is the time to start. Here are the key steps for a personal home-based business website selling your consulting service or a few products (as an alternative to eBay): Go online to reserve a website domain name.

Startup 100

Startup Commerce Sites Blogging 100

Startup Professionals Musings

MAY 30, 2015

Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. Search engines and people love blogs these days. The key is new content on a regular basis to attract the attention of search engines and new customers.

Blogging 105

Blogging eBook Content Web 105

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Content 92

Content Marketing Advertising Customer 92

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.

Customer 40

Customer Custom San Diego JavaScript 40

Eric Greenspan

MAY 7, 2013

Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. Their influence is strongest in the area of child education, products aimed at children or parents, parenting, and many other family oriented industries. Social Marketing mommy bloggers Mommy blogs'

IBM 154

IBM IBM Email Research 154

Both Sides of the Table

NOVEMBER 29, 2009

Our call recovered and we spent the rest of the time talking about the development of their management team and their product. But it got me thinking about how often entrepreneurs overplay their PR so I thought I’d try to offer some advice and how to play PR with VCs (or more broadly with customers or business development partners).

Venture Capital 291

Venture Capital Press News Startup 291

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Customer 85

Customer Custom Marketing SEO 85

InfoChachkie

JULY 25, 2012

While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. But even Facebook admitted in their SEC filings that this was a weak solution and that they don’t currently generate any meaningful revenue from the use of Facebook mobile products.

Netflix 191

Netflix Blogging Mobile Advertising 191

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. I’m a big believer in product stability & performance before adding too many features. Customer Acquisition. That’s not acceptable.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

FEBRUARY 26, 2022

He provides 101 two-page lessons divided into eight learning categories that I like as follows: Learn the ground rules for traditional media. Social media includes blogs, social networks, and video-sharing sites. It could be a product quality problem, or a major customer complaint on Twitter.

Media 118

Media Tips Social Media Startup 118

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

JULY 8, 2014

Customers buy from people, not from a company, at least at early startup stages. It’s especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do, in case they need your product or service. Enchant your customers. Next, do the same to brand your company.

Startup 98

Startup Tips Customer Custom 98

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Websites do take time to get done right.

Web 76

Web Startup Sites Design 76

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. And if you are – what on earth are you reading such a boring blog as this?!? But the product is called textPlus, not textFree.

Gogii 310

Gogii Invest Blogging Startup 310

Startup Professionals Musings

JULY 8, 2013

Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Building your home base with personal and product traction. Make your customers your platform. Using the platform to expand your reach. How about yours?

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Marketing 106

Marketing Startup Content Advertising 106

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business?

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

NOVEMBER 4, 2019

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

NOVEMBER 18, 2011

Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. This costs nothing, and allows you to safely collect money from customers all around the world. Now the price is closer to $100, if you are willing to do the work yourself.

Commerce 99

Commerce Startup Sites Tool 99

Startup Professionals Musings

JANUARY 10, 2013

Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. This costs nothing, and allows you to safely collect money from customers all around the world. Now the price is closer to $100, if you are willing to do the work yourself.

Sites 78

Sites Commerce Startup Tool 78

Startup Professionals Musings

MAY 31, 2012

Today’s platform is built of people, including yourself, contacts, connections, and followers, who can amplify your message through social media and spread it to your target customers. Building your home base with personal and product traction. Make your customers your platform. Using the platform to expand your reach.

Startup 104

Startup Social Media Platform Blogging 104

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Win with engaging contests.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93