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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks! Let’s see.

Blogging 287
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Top 120 Startup Posts for 2010

SoCal CTO

500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

Startup 378
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. Often you ask somebody, “Did you see that article on Google buying so and so?”

Writing 326
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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

If you get a moment, as a favor to John for having produced such wonderful notes I’d be grateful if you would check out his most excellent startup blog The X Factor. I appreciate the write-up and your continued support of this blog. Why AltaVista Failed To Become as Successful as Google. Thank you, John.

Google 302
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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

On my most important ones I spend as much time figuring out what to cut out as I do putting into the writing of it. Many people write email without a “call to action” or reason they’re writing the email. Write to one person at a time. This is critical and was the reason I sat down to write this post.

Email 415