Remove products-page your-account
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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8 Tips To Help You Dodge Common Startup Mistakes

Startup Professionals Musings

But rather than dwell on the failures, I’ve tried to extract from them a list of practical action items that will improve your survival probability. I offer these pragmatic recommendations: Buffer your funding requirements. Adapt your strategy monthly. Assume your initial strategy will be wrong. Manage your time.

Tips 102
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

Yesterday I wrote a blog post about what the role of a board actually is. The board’s job is to review the company’s financial performance and strategy and help provide counsel to the executive team. I can’t change who your board members are so let me offer some thoughts on how to make your interactions with your board more productive.

Tips 212
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Facebook’s Biggest Mistake?

InfoChachkie

Everyone has an account and checks it multiple times a day, no matter how often people threaten to delete it and “de-wire”. While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. Facebook is the new crack. Yeah, right.

Netflix 191
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Be Careful not to be Penny Wise, Pound Foolish

Both Sides of the Table

Justyn Howard, founder of Sprout Social has a blog post that he’s written about his experiences of migrating from scrappy tools to more efficient ones (i.e. I know from experience – it helps fuel the wrong culture and it is very hard to rebuild your culture once it is set. Penny wise, pound foolish. I Love Scrappy.

Startup 333
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5 Easy Steps to Your Own E-Commerce Startup for $100

Startup Professionals Musings

Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. Be sure it matches your business, and get a hosting agreement from one of the popular providers like GoDaddy. Open an account with PayPal.