Blogging Journal Marketing 
Both Sides of the Table
JANUARY 27, 2013
6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” that they probably read the main tech blogs. I will put the full list of posts here. Perception = reality.
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
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Both Sides of the Table
JANUARY 23, 2011
PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. It’s the best marketing ROI in my opinion.
Both Sides of the Table
NOVEMBER 22, 2014
It has bordered on obsessive from one journal more than others and it’s somewhat hard to attack a company for smear tactics with, well, smear tactics. Case in point, “ Why Your Uber Driver Hates Uber ” is a blog post dressed up as journalism. Tech Market Analysis' “There is no training.
Both Sides of the Table
JANUARY 26, 2013
One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. If you believe you have a market-leading position in your product space I would worry a bit less about it. This is true on all of the major tech blogs.
Both Sides of the Table
SEPTEMBER 13, 2009
Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. Market, market, market. Write a blog post or a journal about how you feel while you’re there.
Both Sides of the Table
OCTOBER 26, 2014
It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I wrote about how to build relationships with journalists in this post.
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