Both Sides of the Table

MAY 10, 2012

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately.

Conference 297

Conference Marketing Metrics Writing 297

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JUNE 1, 2011

As a market we seem to be incapable of temperance. And even the best teams combined to create big innovations sometimes don’t time markets well, are surprised by unexpected technology breakthroughs by competitors or just don’t find the magic the leads to mass customer adoption. I started blogging 2 years ago.

Startup 391

Startup Blogging Venture Capital Writing 391

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

Both Sides of the Table

JUNE 29, 2014

I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now. Companies are now raising much more capital in the private markets now before they go public. I saved it mostly for LP discussions that I had over the past year. Thus is a key point.

Venture Capital 362

Venture Capital Capital Startup Writing 362

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Customer 168

Customer Custom Marketing Social Media 168

Both Sides of the Table

JANUARY 23, 2011

PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. It’s the best marketing ROI in my opinion.

Startup 349

Startup Writing Press Blogging 349

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. It will also serve as home to our partner blogs and to our company announcements.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

Both Sides of the Table

MARCH 7, 2011

Commenting on topical blogs is a form of topical social networking in the same way that Quora is. It’s a highly engaged audience and the content generated from many of the blogs (not all) are highly valuable. If you use any standard commenting system on your blog or website you’re sub-optimizing engagement.

Blogging 287

Blogging Social Network Google Startup 287

Both Sides of the Table

JUNE 4, 2013

I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. I found myself in violent agreement with Fred’s blog post(s). You need product / market fit. Product / market fit is everything. CROSSING THE CHASM.

Startup 401

Startup Customer Custom Technical Review 401

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It Leadership Tech Market Analysis' The drive to succeed at all costs.

Competition 394

Competition Startup Writing Marketing 394

Both Sides of the Table

MARCH 15, 2010

He had followed me on Twitter and sent me a nice message about my blog. So when I saw the merely mortal Tristan with a normal sized Twitter following I clicked through to his link, saw his blog, saw that he was a second year at Stanford and just thought, “hey, he seems like an interesting guy. before having 300k followers!).

Social Network 347

Social Network Networking Blogging RSS 347

Both Sides of the Table

JANUARY 25, 2010

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. Anyway, Chris’s blog got me thinking about Techies and Normals. He is both. Kind of the obvious next step.

Product 348

Product Startup Design Blogging 348

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. So they set out a grass route’s effort to go directly to the market. There has been all sorts of discussions about marketing on blogs lately.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He researched his market, he thought hard about how he thought it might ultimately monetize, he built a prototype and he created a very compelling vision for where he thought his market would head.

Invest 303

Invest Company Companies Web 2.0 303

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. If you believe you have a market-leading position in your product space I would worry a bit less about it. This is true on all of the major tech blogs.

Startup 355

Startup Funding News Press 355

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

JUNE 12, 2013

Brunson’s short and to-the-point blog post, “ It’s Called Networking, Not Using.” It’s why I wrote the blog post on 50 Coffee Meetings. Todd Gitlin is one of the best executive recruiters the technology & startup market in Los Angeles. Think about it – who knows angels the best?

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

SEPTEMBER 20, 2016

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships--which will be awarded bi-annually--will total $3,000, with the first award in December of this year. READ MORE>>.

Marketing 100

Marketing Blogging Writing Los Angeles 100

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Both Sides of the Table

MARCH 15, 2014

” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. I first discovered him or her as a commenter on Fred Wilson’s blog. And that’s fine because it’s a free market and I get that everybody has a different spin on this topic.

Technical Review 329

Technical Review Blogging Examples Startup 329

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. Final startup grind from msuster. Don’t hire a homogenous team.

Startup 388

Startup Slides Outsource Development Sales 388

Both Sides of the Table

DECEMBER 25, 2011

And anybody who follows this blog knows that I believe television disruption has already begun and it is more likely to resemble Internet content than streaming long-form content to our living rooms. Content producers can have direct relationships with end viewers that serve as feedback loops & direct marketing vehicles.

Carson 291

Carson Content Los Angeles Press 291

Both Sides of the Table

NOVEMBER 9, 2014

We all know that funding markets have changed for startups. I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. Does he blog about venture capital and try to advise entrepreneurs?

Venture Capital 352

Venture Capital Seed Funding Email Blogging 352

Both Sides of the Table

DECEMBER 13, 2010

He taught me, amongst other things, the benefit of “ top down thinking &# that changed the way I analyzed markets, companies and people. We worked together at Andersen Consulting between 1996-99 when the markets were booming. See, Mark, in a booming market you can never tell the winners from the losers.

Technical Review 302

Technical Review Marketing IP Outsource Development 302

socalTECH

APRIL 15, 2014

According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.

USC 196

USC Sites Blogging Content 196

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

socalTECH

MARCH 18, 2014

near real-time automated intelligence gathering systems that scour public and private data sources like websites, blogs, social media and email to unearth information businesses can use for competitive advantage. Bitvore, led by Jeff Curie, said that it has developed a.

Software 227

Software IBM IBM Social Media 227

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software Blogging Startup 285

Both Sides of the Table

MARCH 30, 2011

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. The idea that the course asks students to write public blog posts is a testament to its more modern teaching style.

Startup 319

Startup Sales Course Competition 319