Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

Patents 156

Patents Pricing Ideas Marketing 156

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Start actively blogging on your own site, as well as on industry forums. These days, winning in the crowded startup world is all about marketing.

Ideas 124

Ideas Tips Marketing Social Media 124

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Not really. It’s normal.

Blogging 83

Blogging Email Writing Sites 83

SoCal Tech Calendar

AUGUST 31, 2010

Wednesday, September 1, 2010 -- Social Media Marketing. Over the past few years, social networking sites have experienced explosive growth. For businesses, blogs and online video have become central to marketing to, and engaging with, customers and partners. German American Business Association.

Social Media 100

Social Media Media Marketing UCLA 100

Both Sides of the Table

JUNE 29, 2014

I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now. I saved it mostly for LP discussions that I had over the past year. Companies are now raising much more capital in the private markets now before they go public. Thus is a key point.

Venture Capital 362

Venture Capital Capital Startup Writing 362

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Start actively blogging on your own site, as well as on industry forums. These days, winning in the crowded startup world is all about marketing.

Ideas 126

Ideas Startup Social Media Blogging 126

Both Sides of the Table

MAY 24, 2016

For the past few months I’ve been doing nearly daily “Snapstorms” or short videos with startup advice released on Snapchat. Among the most comical things to me in the past few years is just how much it annoys some people that I use Snapchat. I remember the same disdain from people when I started blogging or using Twitter.

Snapchat 200

Snapchat Blogging Venture Capital Writing 200

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. Maybe you can blog about that?

Marketing 150

Marketing Social Media Blogging Media 150

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. And, I dont like to copy and paste.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Xconomy

MAY 22, 2020

COVID-19 has ravaged the economy, and it was expected to quash the IPO market, too. On Friday, three firms added their names to the list of life science companies preparing to join the public markets. The filings come as an index of the largest and most liquid IPOs of the past two years reached an all-time high, according to.

Company 145

Company Companies Marketing Develop 145

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Leverage blog content.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Both Sides of the Table

APRIL 1, 2020

In the past two weeks we have entered perhaps to most surreal experience in any of our lives. I have lost friends who didn’t see the light at the end of the tunnel in past economic hardships. He asked for a few more weeks to gather market signals before enacting change. To say it simply …. Show empathy.

Demand 215

Demand Guide Customer Custom 215

Both Sides of the Table

JULY 24, 2012

I wrote a blog post on how to work with lawyers at a startup nearly two-and-a-half years ago. This was 2005 when I had no exits under my belt, no blogs … nobody was looking. And over the past few years I had been egging him on from LA to get Cooley to take our market more seriously. It was very widely read.

Venture Capital 299

Venture Capital Startup Los Angeles GRP Partners 299

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

DECEMBER 20, 2009

But in the past few years I’ve entered what is called the “sandwich years&# in which you start helping to take care of your parents as well as young kids. … should I avoid blog posts like this that might be outside my normal remit? My dad was and is a smart person. He’s a retired pediatrician.

Marketing 263

Marketing Startup Education Class 263

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. If I’m totally honest it started as a marketing exercise. It’s true.

Blogging 301

Blogging SEO Startup Writing 301

Berkonomics

JULY 25, 2013

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message. That’s an expensive proposition for small companies.

Social Media 179

Social Media Advertising .Net Content 179

Startup Professionals Musings

MAY 23, 2020

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. If you believe you have a market-leading position in your product space I would worry a bit less about it. This is true on all of the major tech blogs.

Startup 355

Startup Funding News Press 355

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. I was thinking back to a few previous “insider baseball&# blog debates that raged for several weeks: AngelGate (aka Bin38 secret cabal), convertible debt vs. equity, bubble vs. not, and now the AngelList discussion.

Email 287

Email Blogging Venture Capital Writing 287

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. These are all minimal-cost survival marketing efforts. They will exit quickly.

Web 117

Web Search Engine Optimization eBook Advertising 117

Both Sides of the Table

OCTOBER 19, 2014

Because the hundreds of millions that it takes to greenlight a theatrical film could never be absorbed by a startup and because they way we experience media & characters has evolved dramatically over the past 20 years to a point where the starting point for media is often digital, gaming or even graphic novel oriented. Watch this space.

Funding 373

Funding Technical Review Startup Screening 373

Both Sides of the Table

SEPTEMBER 15, 2013

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. I will talk about these strategies in my next blog post. It’s a year old and predicts much of what happened over the past year. ” Don’t.

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

MARCH 15, 2014

” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. I first discovered him or her as a commenter on Fred Wilson’s blog. There are many things I am – but different than what I say on this blog is not one of them!

Technical Review 329

Technical Review Blogging Examples Startup 329

Both Sides of the Table

JUNE 1, 2011

As a market we seem to be incapable of temperance. And even the best teams combined to create big innovations sometimes don’t time markets well, are surprised by unexpected technology breakthroughs by competitors or just don’t find the magic the leads to mass customer adoption. I started blogging 2 years ago.

Startup 391

Startup Blogging Venture Capital Writing 391

TechCrunch LA

JANUARY 26, 2022

In numerous interviews throughout the past two years, Weiss and other executives have emphasized the company’s focus on its direct-to-consumer online shipping model and obsession with iterating the customer experience based on feedback. It may not be as glamorous as D2C, but beauty tech is big money.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. As somebody who invested his time heavily in writing and wanting to share his thoughts through a blog I learned that I had to Tweet a post 3 times to get it read: 5am, 8am and 10pm.

Social Media 240

Social Media Snapchat Media Blogging 240

Xconomy

JANUARY 26, 2017

As has been the case for biotechs over the past year , insiders helped Anaptys get to the public market. The San Diego-based company sold 5 million shares at $15 apiece—in line with the $14 to $16 per share range it set earlier this month—and is now trading on the Nasdaq under the symbol “ANAB.”

Marketing 40

Marketing San Diego Invest Help 40

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media. Look beyond today’s requirements for entire new market opportunities.

Startup 126

Startup Social Media Entertainment Metrics 126

Both Sides of the Table

APRIL 17, 2013

Your announcement will lead to more traffic than you’ve had in the past. So the sooner you’re live the sooner you’ll be able to separate your own internal BS from what the market really wants and thinks. Take some comfort in Fred Wilson’s blog post about MeetUp and the 20-year-build. That’s ok.

Startup 371

Startup Press Product Blogging 371

Both Sides of the Table

SEPTEMBER 30, 2015

This isn’t Dave McClure secretly taking over Mark’s blog. I have spoken with many VCs in the past about which VCs pull out of deals. The market has a way of self-regulating bad behavior. Tech Tidbits did this with this Quora answer and also linked to a Pinterest board with my quote , which I love.

Venture Capital 150

Venture Capital Content Writing Blogging 150

Both Sides of the Table

AUGUST 24, 2011

On this blog I’m often trying to combine lessons for entrepreneurs and market commentary. I said it was a great product that was well marketed.&#. Yesterday it was my turn for the lesson. In my zeal to prove a point I often take a strong stance on an issue. It’s my personality to do this. It lingered.

Email 270

Email Writing Blogging Competition 270

Both Sides of the Table

MARCH 27, 2011

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373

Blogging Startup Writing Venture Capital 373