Should You Bother Targeting the Tech Blogs for Your PR Campaigns?
Both Sides of the Table
JANUARY 27, 2013
6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” Here’s how you should think about your PR plan. Understand That You Don’t Only Have One Target Audience.
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