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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” Here’s how you should think about your PR plan. Understand That You Don’t Only Have One Target Audience.

Blogging 309
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I plan to write about it early next year when we’re all through. As I’ve written about before, You’d Have to be a Big Baby to Complain about Being a VC. Entrepreneurshit.

Blogging 420
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

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How do I Really Feel About Anonymous Apps Like Secret?

Both Sides of the Table

.” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. The most relevant segment is where we talked about his passion for pseudonymity – the notes of which are linked there. Intolerance. Same goals. You have authority and achievement.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. PHONE CALLS. Enter phone calls. Google knows it.

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Entrepreneur’s Don’t Think Enough. Here’s What You Can Do About It …

Both Sides of the Table

Now, I’m pretty on the record that being an entrepreneur is about being great at The Do. I’ve talked in the past about how I manage my own creative process. I zone out and think about how things could be different. This is one of the positive signs of ADHD that nobody ever talks about. Startups Are for Doers.