Remove Blogging Remove Product Remove Report Remove Writing
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Startup Metrics

TechEmpower

Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. Please write us at blog@techempower.com ! Don’t worry about scaling just yet.

Metrics 260
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. Is Funding a Worthy Announcement? The short answer is yes, absolutely.

Startup 355
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Why Great Executives Avoid Shiny Objects

Both Sides of the Table

People expect blog posts, Tweets, panels, speeches. And then there are investors who want updates, calls, reports, check-ins. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. We’re expected to be at conferences, events, sales meetings and be publicly visible.

Activity 297
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Tracking and performance reporting.

PPC 154
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389
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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Even practical issues, like understanding reporter deadlines, and your own editing rights, are critical. Social media includes blogs, social networks, and video-sharing sites.

Media 118