Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

FEBRUARY 21, 2020

In fact, some totally avoid it, assuming their product or solution will speak for itself later. Contributing to industry blogs, or starting your own, is an ideal way to express your positive values, and build a reputation that can save you later if your product stumbles, or you receive some negative challenges.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

JANUARY 29, 2017

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 5, 2013

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Both Sides of the Table

FEBRUARY 20, 2012

Just not the kind you would initially read about on TechCrunch. And that’s what I love about her narrative. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. Here’s what I learned about Tracy: 1. That may soon change.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

AUGUST 10, 2012

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

APRIL 27, 2011

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc. Find potential partners.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Measuring is all about return-on-investment (ROI).

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

AUGUST 23, 2010

I’m no wall flower so when something doesn’t resonate I’m usually pretty vocal about it. Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand.

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JUNE 12, 2013

I was thinking about this yesterday because my assistant Tasha posted a link on Facebook to Paul C. Brunson’s short and to-the-point blog post, “ It’s Called Networking, Not Using.” ” In it he talked about how he gets daily emails asking for intros to Oprah (he does a lot of work with her) and his advice.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Both Sides of the Table

APRIL 8, 2010

I was on This Week in Venture Capital today with Jason Calacanis talking about the big VC deals at the moment and talking about the VC industry. It’s about a 30 minute video (or about as long as it normally takes to read my rambling posts! My blog and what it’s done for my deal flow. - and much more.

Venture Capital 232

Venture Capital Capital SEO Yahoo 232

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Measuring is all about return-on-investment (ROI).

Social Media 102

Social Media Media Product Metrics 102

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. If you’re a technology startup you need to excel at product, of course. It’s worth a quick read. My argument is pretty simple. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JUNE 30, 2014

I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Find potential partners.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Brad Feld, Managing Director, Foundry Group.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It means avoiding drinking too much at cocktail parties with other tech people and bragging about your plans.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

FEBRUARY 20, 2017

It’s easy to find yourself caught in the trap of just GSD (getting s**t done) and not stepping back to be thoughtful about whether you’d benefit from doing fewer things but doing those things truly well. Here’s how it goes: You have a business development group with two people. You get a lot of traffic — not always results.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Here are some measurements I think about. How many adds came through organic SEO? SEO is seldom “free.”. Customer Acquisition.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

SoCal Delicious

AUGUST 28, 2012

VentureBeat | News About Tech, Money and Innovation. 10 New York City startups we’re crazy about. 5 things Silicon Valley gets wrong about Southern California. I assumed that the people of Los Angeles were disingenuous attention whores and didn’t know anything about technology.”. blog comments powered by Disqus.

Southern California 57

Southern California PHP Technical Review Orange County 57

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Rather than how much you charge, it’s about how the purchase will impact your buyer’s life. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup 323

Startup Press Development Team Review SEM 323

SoCal CTO

JULY 13, 2010

" And in the spirit of how to get your ideas to happen, they asked me to talk about entrepreneurship and the myriad ways you can "be your own boss." " 8 Questions to Ask When Interviewing at a Startup - Instigator Blog , June 18, 2010 Job interviews are meant to be conversations. Productivity. Now I have.

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Measuring is all about return-on-investment (ROI).

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JUNE 13, 2015

The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. million in savings in less than five months while spending about $50,000.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.

SEO 53

SEO Tips Newsletter Statistics 53

SoCal CTO

FEBRUARY 25, 2007

Its interesting to think about how universities might want to have their staff better aligned with moving ideas from the lab to start-ups. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 In my experience, this has been really hard to do successfully. in Computer Science.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

SoCal CTO

FEBRUARY 17, 2007

About 18 months ago, the entire group began to mention that they were having more difficulty finding good developers. Since then it has become much harder to find people and while we are talking about hiring relatively small numbers of people, the typical sources of candidates dont seem to be working. in Computer Science.

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150