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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Why it’s Critical That you Reference Check Your VC

Both Sides of the Table

How do you then reference check your VC to be sure that you’ve chosen a good firm and partner? Get a reference list - Most entrepreneurs do almost no reference checks or at least do them very informally. Some VC’s will go out of their way to give you all their references as Fred Wilson says in his post.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

It has also influenced my thoughts, as evidenced by the six infoChachkie blog entries which reference Art. The second most referenced author on my blog, after Kawasaki, is Robert Cialdini, co-author of Yes! For instance, Guy refers to an entrepreneur’s venture as their “cause.” I was not disapointed. Tricking The Jedi.

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Did Twitter Kill the Blogger Star?

Both Sides of the Table

People had been steadily blogging for 2-3 years and this crowd seemed to bifurcate. On the one hand were the blogs that “blew up&# and became real businesses like TechCrunch, GigaOm or TalkingPointsMemo. So Twitter was initially billed at a “micro-blogging&# platform. started blogging again outlined here.

Blogging 219
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Life is 10% How You Make It and 90% How you Take It

Both Sides of the Table

if you don’t have the reference and want it you can click the image above). My wife reads a blog every day that she loves (and highly recommends to everybody) called The Happiness Project by Gretchen Rubin. She loves it and always has such great stories to tell me about the blog in the evenings when we talk about life.

Blogging 407
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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

But since I have a blog and the history of my falling in love with Andrew & Petri’s vision was public and is relevant to how we make decisions I wanted a chance to tell all of their stories. Andrew & Petri posed a question to me, “If Walt Disney were starting his company today, what kind of company would he build?

Funding 373