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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. I’m only writing about the product because I’m passionate about it. The next users after that is reading a blog post that I wrote nearly 9 months ago.

Blogging 287
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.

Startup 363
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Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.

News 284
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I am a VC. I hand out money. How differentiated is that?

Marketing 389
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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Populate your team. Cultivate early customers.

Blogging 104