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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 382
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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Training and coaching. Accountability. Idea management.

Coach 137
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10 Steps To A New Venture That Can Change The World

Startup Professionals Musings

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Training and coaching. Accountability. Idea management.

Coach 144
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316
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8 Startup Excesses Which Will Jeopardize The Business

Startup Professionals Musings

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. Gray, titled “ Business Techniques for Growth.”

Startup 161
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8 Reasons Why Great People Make Processes Repeatable

Startup Professionals Musings

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. That’s why I was pleased to see the balance on people versus process in a classic book on how to fix your organization, “ The Diamond Process ,” by Mike Diamond and Christopher Harding.

Coach 128
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

I like the guidance from marketing coach David Newman’s classic book “ Do It! Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. Instead of asking themselves “How and when will this generate sales?” They will call you back. Marty Zwilling.

Marketing 141