Berkonomics

APRIL 16, 2020

Are you salespeople making few if any sales because your prospective customers are distracted by their own problems? Your competitors will most likely be conservative at just that moment and be timid in their approach to spending lots for marketing and sales. Take advantage of shedding the overhead.

Layoffs 218

Layoffs Sales News Marketing 218

Startup Professionals Musings

MAY 29, 2023

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. His focus is on sales, but I see the same skills needed for entrepreneurs. Opening relationships and creating opportunities.

Startup 154

Startup Sales Entrepreneur Customer 154

Startup Professionals Musings

DECEMBER 2, 2022

There are dozens of sources to help you construct your business model, and a good example is a classic book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. Sales/Marketing. Be specific on sales channels and marketing initiatives.

Sales 102

Sales Customer Custom Outsource 102

Berkonomics

FEBRUARY 23, 2023

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. Not so long ago, Basil Peters wrote his book, “Early Exits,” after analyzing 150 young companies and their exits.

Pricing 156

Pricing Invest Equity Entrepreneur 156

Startup Professionals Musings

JULY 25, 2020

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. From time to time, include customers and sales members in ideation sessions.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

OCTOBER 14, 2023

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Startup 102

Startup Writing Mentor Sample 102

socalTECH

JULY 17, 2019

We also work closely with manufacturers like Kia and Suburu, and work with research sites like Kelly Blue Book and Edmunds, who both utilize our imagery as well. Gina Callari: That's our competitive advantage. What is so fantastic about EVOX, is we provide automotive imagery for 20,000 dealership websites.

Sales 124

Sales Research Content Edmunds 124

Both Sides of the Table

MARCH 31, 2012

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. My guess is that we are likely in total agreement.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

MAY 9, 2022

Gregg Lederman, in his classic book, “ ENGAGED!: Outbehave Your Competition to Create Customers for Life ,” offers eight key principles for defining and managing the experience to keep it consistent and profitable: Keep every employee on stage, delivering an experience. They have to out-behave and outperform your competition.

Customer 123

Customer Custom Services Training 123

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. Gray, titled “ Business Techniques for Growth.”

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

JULY 30, 2010

In my own effort to keep up with the times, I just finished a new book by Landy Chase, titled “ Competitive Selling: Out-Plan, Out-Think, Out-Sell to Win Every Time.” Establish the competitive playing field early. Selling around tough competition. Learning to negotiate properly is the key to every competitive sale.

Competition 92

Competition Entrepreneur Startup Customer 92

Startup Professionals Musings

SEPTEMBER 1, 2023

The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint. I remember the classic book, “ Driven to Delight ,” by Joseph A. Find the best of the best models, and aim even higher.

Customer 106

Customer Custom Startup Competition 106

Startup Professionals Musings

MARCH 14, 2012

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer).

Sales 96

Sales Customer Custom Competition 96

Startup Professionals Musings

NOVEMBER 4, 2022

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. The sales professional. A sales fanatic on the founder team helps to contain that risk. The financial suit.

Technical Advisors 123

Technical Advisors Startup Outsource Development High Tech 123

Startup Professionals Musings

DECEMBER 5, 2020

I saw these highlighted well in a classic book, “ Get Smart! ” Constant search for ways to increase sales and profitability. More sales are the only way to reach real business success. Entrepreneurs relish change and new technology, which lead to new sales. Maintain a meaningful competitive advantage.

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Startup Professionals Musings

JANUARY 23, 2011

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it means spending more time understanding the customer buying process (view from the customer).

Sales 93

Sales Customer Custom Competition 93

Startup Professionals Musings

MARCH 3, 2023

It allows all members of your team, including marketing, support, and sales, to size and build the business plan processes they need to find customers, deliver, and maintain grow the business. Opportunity segmentation and competitive environment. Executives, marketing & sales, financial projections, and funding.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

OCTOBER 23, 2021

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. I found many of these in the classic book “ Great From The Start: How Conscious Corporations Attract Success ,” by John B.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

OCTOBER 31, 2022

If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni. In my experience, competition is the biggest challenge here. This work requires market feedback, managing trials, and working with the sales team as well as developers.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

DECEMBER 13, 2020

The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint. I remember the classic book, “ Driven to Delight ,” by Joseph A. Find the best of the best models, and aim even higher.

Customer 168

Customer Custom Services Startup 168

Both Sides of the Table

JUNE 12, 2010

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Online text book rental service. Private, flash sales site focused on apparel goods (women, men and children).

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

AUGUST 9, 2023

I remember a classic book, “ Jobs to Be Done ,” by Stephen Wunker, Jessica Wattman, and David Forber, which details well my perspective on these challenges and counter strategies. Multiple decision makers required to close a sale. Initial hype can generate a sales spurt, but long-term growth requires a clear fit.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

JANUARY 31, 2021

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Sample 137

Sample Writing Mentor Content 137

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. There is still infinite room for new startup sales modes and models. exabytes per month at the end of 2017, of which more than half was video. Marty Zwilling.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

NOVEMBER 15, 2020

I remember a classic book, “ Jobs to Be Done ,” by Stephen Wunker, Jessica Wattman, and David Forber, which details well my perspective on these challenges and counter strategies. Multiple decision makers required to close a sale. Initial hype can generate a sales spurt, but long-term growth requires a clear fit.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

MAY 1, 2022

I like the guidance from marketing coach David Newman’s classic book “ Do It! Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. Instead of asking themselves “How and when will this generate sales?” They will call you back. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JUNE 20, 2022

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. The challenge is knowing what to look for, and how to react. New unmet consumer or customer needs.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

SEPTEMBER 6, 2020

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. His focus is on sales, but I see the same skills needed for entrepreneurs. Opening relationships and creating opportunities.

Entrepreneur 134

Entrepreneur Startup Sales Customer 134

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Read our guide to the best VoIP desk phones to check out its competition. Check out how it compared to its competition in our guide to the best CRM marketing platforms.

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

APRIL 7, 2021

My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

Social Media 143

Social Media Startup Framework Course 143

Berkonomics

SEPTEMBER 19, 2019

If you are the head of sales and the pipeline is emptying or sales have slowed for any sustained period, the red flag must be raised, even if the focus is on you as a result and not upon the problem when the news is first delivered. We discussed these with management thoroughly for a total of four hours.

News 120

News Statistics Resource Sales 120

Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. That’s why I was pleased to see the balance on people versus process in a classic book on how to fix your organization, “ The Diamond Process ,” by Mike Diamond and Christopher Harding.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

AUGUST 14, 2021

I saw some great insights on how to do it in a classic book, “ More is More ,” by Blake Morgan, a top thought leader and expert in this area. With every business being global in scope and always-on, a phone-in service available in a local time zone during work hours only, is not competitive. Company finds customers based on interests.

Customer 171

Customer Custom Social Media Design 171

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.”

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

FEBRUARY 9, 2020

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. The sales professional. A sales fanatic on the founder team helps to contain that risk. The financial suit.

Technical Advisors 123

Technical Advisors Outsource Development Startup High Tech 123

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81

Metrics Demand Statistics Sample 81