Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. The broad-brush push-marketing is no longer competitive. Understand the power of online reviews to your advantage.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

DECEMBER 5, 2020

I saw these highlighted well in a classic book, “ Get Smart! ” Constant search for ways to increase sales and profitability. More sales are the only way to reach real business success. Entrepreneurs relish change and new technology, which lead to new sales. Maintain a meaningful competitive advantage.

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Tech.Co

MAY 26, 2020

Amazon used its popular affiliate program to spur additional growth, getting reviewers and publishing sites – including us here at Tech.co – to link to Amazon in exchange for a small payout whenever a reader bought something by following that link. Amazon started with books, so we will too. But, Amazon is cutting back on such perks.

Technical Review 129

Technical Review Buzzfeed News Networking 129

Startup Professionals Musings

DECEMBER 18, 2022

“Attached is a copy of my full business plan for your review.” The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I I don’t have a business plan, but the technology is disruptive.”

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

OCTOBER 3, 2021

The impact of a memorable story was highlighted for me recently as I reviewed the classic book, “ Sell With A Story ,” by Paul Smith, who is an expert trainer on increasing business results through storytelling. It can be your competitive advantage over peers and existing players, and it is fun to do. Place where it happened.

Startup 125

Startup Technical Review Entrepreneur Customer 125

Startup Professionals Musings

MARCH 21, 2020

“Attached is a copy of my full business plan for your review.” The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I I don’t have a business plan, but the technology is disruptive.”

Technical Review 124

Technical Review Statistics Startup Social Media 124

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Xconomy

OCTOBER 10, 2016

By popular acclaim, San Diego-based Echo Laboratories founder Eugene Cho claimed top honors, and a $15,000 check, for his two-minute presentation last week in the 10th annual “Quick Pitch” competition, hosted by San Diego’s Tech Coast Angels. He told the audience Revolve sales had generated $1.8 million in nine months.

Tech Coast Angels 40

Tech Coast Angels Technical Review San Diego Software Review 40

Both Sides of the Table

APRIL 17, 2016

He brings knowledgable experts from varying points of view but never books anybody that engages in yelling matches. But they also take on issues in science, technology and management. I haven’t read the book nor deeply reviewed Project Aristotle but the conversation on this morning’s show really resonated with me.

Coach 150

Coach Technical Review Framework Google 150

Both Sides of the Table

MARCH 30, 2011

It is often the fortuitous mixture of new technologies, customer awareness and then acceptance of the technology and then the slow adoption into our daily lives that leads to markets exploding. If you’re a startup or product person and haven’t read his book Four Steps to Epiphany please do. He was tech.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. We have well financed competitors whom despite competing with we respect deeply and when you see your competition launching in many markets it’s tempting to follow suit.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

OCTOBER 15, 2018

The impact of a memorable story was highlighted for me recently as I reviewed the classic book, “ Sell With A Story ,” by Paul Smith, who is an expert trainer on increasing business results through storytelling. It can be your competitive advantage over peers and existing players, and it is fun to do. Place where it happened.

Startup 84

Startup Technical Review Entrepreneur Customer 84

Startup Professionals Musings

JULY 17, 2019

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. Highlight your competitive value, not your technology. Turn value creation (revenue) into value capture (profit).

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. I found some help in catching up via a new book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. The broad-brush push-marketing is no longer competitive. Understand the power of online reviews to your advantage.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

SEPTEMBER 24, 2014

“Attached is a copy of my full business plan for your review.” The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I I don’t have a business plan, but the technology is disruptive.” Marty Zwilling.

Entrepreneur 119

Entrepreneur Technical Review Statistics Startup 119

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Memorable personalization doesn’t always have to include fancy technology or high cost.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

NOVEMBER 8, 2015

“Attached is a copy of my full business plan for your review.” The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I I don’t have a business plan, but the technology is disruptive.”

Technical Review 109

Technical Review Entrepreneur Startup Statistics 109

Startup Professionals Musings

MARCH 14, 2016

I saw these highlighted well in a new book, “ Get Smart! ” Constant search for ways to increase sales and profitability. More sales are the only way to reach real business success. Entrepreneurs relish change and new technology, which lead to new sales. Maintain a meaningful competitive advantage.

Entrepreneur 55

Entrepreneur Sales Customer Custom 55

Tech Zulu Event

MARCH 1, 2013

Work closely with a trusted financial partner and dig deep into your books to avoid these cashflow mistakes: Not using a GAAP accounting system. Especially keep an eye on the balance between expenses and sales. Do your due diligence to perform competitive analysis. It’s that simple.

Startup 93

Startup Pricing Outsource Competition 93

Startup Professionals Musings

FEBRUARY 16, 2018

I was happy to see a real focus on preparing for tomorrow highlighted in a new book, “ Start a Successful Business ,” by Colleen DeBaise, who has made a career of studying and writing about entrepreneur challenges. Regularly follow reviews and influencers in your industry. Tomorrow is never mentioned in the pitch.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

MARCH 5, 2018

“Attached is a copy of my full business plan for your review.” The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I I don’t have a business plan, but the technology is disruptive.”

Funding 62

Funding Technical Review Entrepreneur Startup 62

Startup Professionals Musings

JUNE 19, 2013

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. I found some help in catching up via a recent book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. The broad-brush push-marketing is no longer competitive. Understand the power of online reviews to your advantage.

Marketing 56

Marketing Startup Technical Review Innocal 56

Tech Zulu Event

FEBRUARY 14, 2014

A sparring or running partner is a great way to refresh physical competition. Dow Jones calls his Edgy Conversations blog one of the top sales sites on the internet. Business Culture Entrepreneurship book review Dan Waldschmidt Edgy Conversations procrastination' A huge part of mental fitness is physical fitness.

Training 79

Training Tips Startup Activity 79

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

SEPTEMBER 28, 2014

it is also the title of a fabulous book from Internet 1.0 Gross margin (GM) is the amount of profit you make per sale of your product or service taking into account your total costs of selling that product or service. You technically have more gas left but you never know if some unexpected circumstance causes you to run out of gas.

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Marty Zwilling.

Tips 93

Tips Search Engine Optimization Summary Startup 93

InfoChachkie

JANUARY 9, 2012

Accomplished entrepreneurs are curious about their customers' desires, competitors' future strategic directions and their industry's technological trends. To paraphrase marketing guru and author of the Little Red Book Series , Guy Gabriele, "Your brand resides in each consumer's head. They relish learning.

Tips 277

Tips Startup Entrepreneur Entertainment 277

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Marty Zwilling.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 30, 2010

I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. The Kindle has already revolutionized book reading. Optimization also helps you optimize ad sales if you’re doing pure advertising.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

JUNE 5, 2012

Both now lead with the same processors, but Dell offers custom system configuration at ship, while HP capitalizes on more impressive display and battery technology. Up-sell related products after the initial sale. For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription.

Company 96

Company Companies Startup Examples 96

Startup Professionals Musings

MAY 4, 2011

Both now lead with the same processors, but Dell offers custom system configuration at ship, while HP capitalizes on more impressive display and battery technology. Up-sell related products after the initial sale. For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription.

Startup 90

Startup Examples Customer Custom 90