Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. If they want to invest that’s great. ” I cringed.

Custom 341

Custom Customer Venture Capital Software Review 341

Startup Professionals Musings

JUNE 24, 2023

Investors invest in people, not ideas. Customers buy from people, not companies. That means relationships with team members, investors, customers, and vendors. One of my favorite authors, Brian Tracy, in his classic book “ No Excuses!: Think back on your own recent experiences as a customer or contractor.

Custom 90

Custom Customer Outsource Development Entrepreneur 90

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. One of these experts, David T.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart.

Custom 100

Custom Customer Acquisition Technical Review 100

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Return on investment for demand generation. Lead-stage content performance.

Marketing 174

Marketing Invest Demand Metrics 174

socalTECH

SEPTEMBER 15, 2015

San Diego-based HouseCall , which develops mobile software to let consumers book home services appointments, along with offering up home services contractors with scheduling and related tools, has raised $6M in a funding round. The company disclosed the funding on Tuesday, saying that August Capital led the funding.

Mobile 100

Mobile Services Software San Diego 100

socalTECH

APRIL 27, 2017

The privately held firm did not disclose any financial details of the quarter, only saying that it increased Q1, year-over-year new customer wins by 100%, adding such customers as Coca-Cola Hellenic Bottling Company and Canadian transportation company Bison Transport. It says it now has more than 600 customers. READ MORE>>.

Sales 113

Sales Los Angeles Custom Customer 113

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

Custom 85

Custom Customer Product Metrics 85

Both Sides of the Table

JULY 9, 2013

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?

Custom 324

Custom Customer Marketing Newsletter 324

socalTECH

JULY 22, 2010

San Diego-based Huntington Capital , a provider of mezzanine capital provider to lower middle market companies, is backing a Seattle manufacturer of custom photo books and other printed products. Tags: huntington capital venture automated photo books. Amount of the funding was not disclosed.

Capital 140

Capital Custom Customer Product 140

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Custom 85

Custom Customer Social Media Technical Review 85

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Saying, ''Hey, we want to pay you to write a book.’ And so the book came out. We wanted a book that was real. Here''s how they pulled it off. Let''s get real.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

SEPTEMBER 12, 2016

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Custom 101

Custom Customer Competition Netflix 101

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Seek out only the best potential partners and customer leaders.

Company 116

Company Companies Custom Customer 116

Both Sides of the Table

JUNE 22, 2021

Whilst there are a wide range of LPs and you could have first meetings for months (and many VCs do), there is probably a much smaller number of LPs who want to invest in a fund your size, with your focus, and whose minimum or maximum check size lines up with what you’re seeking. We invest 40% of our dollars in Southern California firms?—?and

Sales 375

Sales Startup Invest Funding 375

Startup Professionals Musings

DECEMBER 20, 2020

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Seek out only the best potential partners and customer leaders.

Custom 167

Custom Customer Satisfaction Marketing 167

Both Sides of the Table

SEPTEMBER 10, 2021

On the one hand, you’re over paying for every investment and valuations aren’t rational. That used to be called A-round investing. The biggest change for us in early-stage investing is that we now need to commit earlier. However, to be a great VC you have to hold two conflicting ideas in your head at the same time. of the fund.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Both Sides of the Table

OCTOBER 6, 2015

You simply can’t build a long-term great company by duping customers and with the top three rental car companies controlling 90+% of the market their behavior won’t change. But it wasn’t until I met the team from Skurt that I felt compelled to invest. The founder & CEO of ProductHunt loved it, too.

Invest 150

Invest Startup Course Marketing 150

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. That’s where the money is.

Social Media 127

Social Media Media Metrics Satisfaction 127

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Saying, ''Hey, we want to pay you to write a book.’ And so the book came out. We wanted a book that was real. Here''s how they pulled it off. Let''s get real.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 89

Case Study Custom Customer Study 89

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Both Sides of the Table

APRIL 20, 2017

Amazon took a consumer value proposition (buying books, then all retail products) and made the consumer experience significantly better, faster & cheaper. They didn’t do this by selling better books or electronics, they did it by building a logistics & warehouse powerhouse. years of software development.

Technical Review 268

Technical Review Funding Software Review Artificial Inteligence 268

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Custom Customer 174

Startup Professionals Musings

AUGUST 5, 2023

I saw a good summary of the most effective ways to source prospective investors in a classic book, “ The Art of Startup Fundraising ,” by Alejandro Cremades, who has been there and done that, both as an entrepreneur and an investor. Identify customer executives who need your solution. Reach out to your biggest fans for investor leads.

Statistics 98

Statistics Entrepreneur Funding Social Media 98

Startup Professionals Musings

JULY 30, 2023

I’ve spent many years in each of these business worlds, but I never made the A-Player entrepreneur connection until I read the classic book, “ The A Player ,” by Rick Crossland, who comes from 30 years of experience developing, recruiting, and leading high performance cultures in bigger companies. Enhance team engagement and business culture.

Entrepreneur 85

Entrepreneur Custom Customer Competition 85

Startup Professionals Musings

APRIL 11, 2022

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. I look for evidence of the nine major elements of the model canvas, as paraphrased here from the author’s key points and how they apply to teams: Customer segments.

Funding 133

Funding Activity Custom Customer 133

Startup Professionals Musings

JULY 2, 2022

According to the classic book by serial entrepreneur and former race car driver Tom Panaggio, “ The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge ,” smart business owners embrace two essential risks to every opportunity – decision and change. Look at marketing as an investment, not an expense. Operational.

Entrepreneur 153

Entrepreneur Marketing Custom Customer 153

Startup Professionals Musings

NOVEMBER 9, 2020

I’ve spent many years in each of these business worlds, but I never made the A-Player entrepreneur connection until I read the classic book, “ The A Player ,” by Rick Crossland, who comes from almost 30 years of experience developing, recruiting, and leading high performance cultures in bigger companies.

Entrepreneur 159

Entrepreneur Custom Customer Competition 159

Startup Professionals Musings

NOVEMBER 30, 2022

During my time in Silicon Valley, I was struck by the fact that most successful entrepreneurs seemed to personally know and regularly hear from all the “movers and shakers” who had the investment capital and leadership they needed. Ability to relate aspirations to customer needs. Marketing your personal brand and your vision.

Startup 113

Startup Custom Customer Technical Review 113

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. In the investment community, these leadership elements are often called “goodwill.” Focus on talent and people growth.

Technical Review 129

Technical Review Funding Organization Coach 129

Startup Professionals Musings

NOVEMBER 22, 2020

I saw a good summary of the most effective ways to source prospective investors in a classic book, “ The Art of Startup Fundraising ,” by Alejandro Cremades, who has been there and done that, both as an entrepreneur and an investor. Identify customer executives who need your solution. Reach out to your biggest fans for investor leads.

Funding 173

Funding Tips Startup Statistics 173

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Shared leadership (member and customer led). Shared risks (open capital).

Organization 126

Organization Social Media Examples Custom 126

socalTECH

APRIL 15, 2019

According to the companies, Nadavon Capital Partners originally invested in Clubspeed in April of 2017. Clubspeed offers up an online booking engine, mobile app, secure payments, and other customer management tools for famil entertainment centers.

Equity 113

Equity Entertainment Tool Acquisition 113

Startup Professionals Musings

SEPTEMBER 28, 2020

Investors invest in people, not ideas. Customers buy from people, not companies. That means relationships with team members, investors, customers, and vendors. One of my favorite authors, Brian Tracy, in his classic book “ No Excuses!: Think back on your own recent experiences as a customer or contractor.

Outsource Development 169

Outsource Development Ideas Custom Customer 169