Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Entrepreneurs have to be careful not to look too hard for evidence that confirms their passion and positive perspective. Think about that one.

Marketing 119

Marketing Metrics Demand Statistics 119

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Executives, marketing & sales, financial projections, and funding.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

SEPTEMBER 30, 2019

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Operational.

Entrepreneur 107

Entrepreneur Marketing Customer Custom 107

Startup Professionals Musings

OCTOBER 26, 2016

With the pace of change ever escalating, entrepreneurs today can’t afford to acquire talent through traditional hiring alone, and need to revise the perception that “talent” is only full-time employees. Build an on-demand team of strategic do-ers. At the same time, more people in the workplace don’t want to be “employees.”

Demand 99

Demand Training Outsource Development Entrepreneur 99

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. As an example of a good resource, I enjoyed the classic book, “ Idea To Invention ,” by Patricia Nolan-Brown, that does a great job on the key steps. As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

JUNE 29, 2016

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Bold entrepreneurs put more effort into communicating the new market ecosystem value, and their natural product fit.

Entrepreneur 61

Entrepreneur Marketing Design SpaceX 61

Startup Professionals Musings

JULY 2, 2022

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Operational.

Entrepreneur 153

Entrepreneur Marketing Customer Custom 153

Startup Professionals Musings

SEPTEMBER 2, 2019

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. Lewis, author of the timeless book “ Why Flip A Coin? It's difficult to create a high-demand product by guessing. The team is the same.

Entrepreneur 92

Entrepreneur Ideas Research Demand 92

Startup Professionals Musings

OCTOBER 15, 2021

With the pace of change ever escalating, entrepreneurs today can’t afford to acquire talent through traditional hiring alone, and need to revise the perception that “talent” is only full-time office employees. Build an on-demand team of strategic do-ers. In addition, more people in the workforce don’t want to be resident employees.

Demand 143

Demand Training Outsource Development Organization 143

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81

Metrics Demand Statistics Sample 81

Startup Professionals Musings

JUNE 7, 2023

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. People who shape the future, like Steve Jobs, did this.

Entrepreneur 118

Entrepreneur Startup Social Network SpaceX 118

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

MAY 16, 2021

Career survival today requires thinking and acting like an entrepreneur starting a business, staying nimble and resilient, willing to pivot, and supersensitive to the market realities of supply and demand. Reid Hoffman, cofounder of LinkedIn, helped me crystallize these similarities with his classic book “ The Start-up of You.”

Startup 143

Startup Entrepreneur Demand Competition 143

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. In today’s fast paced market, trends and user needs evolve. Marty Zwilling

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

JUNE 4, 2022

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. Lewis, author of the timeless book “ Why Flip A Coin? It's difficult to create a high-demand product by guessing. The team is the same.

Ideas 155

Ideas Entrepreneur Research Demand 155

Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

JUNE 5, 2021

In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. Supply and demand ignored. We all believe that supply and demand meet to create stable prices (reflexive). Cheap money.

Demand 145

Demand Google Commerce Pricing 145

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Executives, marketing & sales, financial projections, and funding.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The classic book “ Resurgence: The Four Stages of Market-Focused Reinvention ,” by top Kellogg School of Management faculty members Gregory S. That means market-focused, rather than marketing-focused.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

SEPTEMBER 15, 2021

More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. That’s a real competitive edge that you can use in your marketing and positioning. But very quickly, it is becoming obvious to startups that the value and satisfaction exceeds the costs.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

MARCH 30, 2015

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active Angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Operational.

Entrepreneur 103

Entrepreneur Startup Marketing Customer 103

Startup Professionals Musings

NOVEMBER 30, 2022

As an investor in startups, I most often see entrepreneurs who are technologists, or at least have a real passion for a specific product. They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills.

Startup 113

Startup Customer Custom Technical Review 113

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

OCTOBER 19, 2016

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. People who shape the future, like Steve Jobs, do this.

Entrepreneur 103

Entrepreneur Social Network SpaceX Ideas 103

Startup Professionals Musings

APRIL 23, 2022

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Again, you get what you demand and reward.

Startup 134

Startup Training Sales Entrepreneur 134

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Customer 104

Startup Professionals Musings

FEBRUARY 9, 2015

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company''s market is the same. Lewis, author of the classic book “ Why Flip A Coin? It''s difficult to create a high-demand product by guessing. The team is the same.

Entrepreneur 105

Entrepreneur Ideas Research Demand 105

Startup Professionals Musings

NOVEMBER 25, 2020

With the advent and growth of crowdfunding over the past few years, many entrepreneurs have predicted the demise of those demanding angel investment groups and venture capital organizations. These groups are now largely run by volunteers at no cost to entrepreneurs. Lack of checks and balances on startup valuations.

Equity 164

Equity Statistics Platform Entrepreneur 164

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. In today’s fast paced market, trends and user needs evolve. Marty Zwilling.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

MAY 22, 2023

Most of the entrepreneurs and aggressive business owners I meet in my consulting practice are focused on finding new disruptive solutions and killing competitors as the key to success. I found many non-disruption recommendations in the new book, “ Beyond Disruption ,” by W. Chan Kim and Renee Mauborgne.

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Capital Netflix Resource Customer 142