Remove about
article thumbnail

A heartbreaking story about time and money.

Berkonomics

First, think about your time as money! How about young or pre-revenue companies? Time and fixed overhead: [Email readers, continue here…] That relationship between fixed overhead and production time is as critical as any other factor in the success of a young company. The post A heartbreaking story about time and money.

article thumbnail

Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

Email 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

About personal use of corporate assets

Berkonomics

This insight addresses more the impact of such behavior upon the actions of employees and others who observe that behavior from a senior manager or owner of a business – and know that they cannot say anything about it without jeopardizing their jobs. The post About personal use of corporate assets first appeared on BERKONOMICS.

article thumbnail

Three questions to answer about your COVID response

Berkonomics

There is lots of literature published by the SBA, attorneys and accounting firms about both. Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan. It is easier to keep them off the books than increase overhead again, especially with come of your payroll lay-offs.

Layoffs 218
article thumbnail

Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

Email 120
article thumbnail

Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314
article thumbnail

It’s about time!

Berkonomics

While we are revisiting the issues raised by my (newly revised) book, Extending the Runway , we should examine the challenges to a CEO in making use of enterprise time, one of its most valuable and often misused assets. Extending the Runway book available at www.berkus.com. Email readers, continue here.]

Resource 176