Remove Book Remove Framework Remove Product Remove Sales
article thumbnail

How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value.

Marketing 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs.

Media 95
article thumbnail

7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

article thumbnail

6 Keys To Defining And Exploiting Your Secret Sauce

Startup Professionals Musings

Patagonia , a successful outdoor products company, combines building safe high-quality products with philanthropic efforts to help the environment. In the name of this cause, the company donates time, services, and at least one percent of their sales to hundreds of grassroots environmental groups around the world.

article thumbnail

6 Tips For Combining Passion And Purpose To Stand Out

Startup Professionals Musings

Patagonia , a successful outdoor products company, combines building safe high-quality products with philanthropic efforts to help the environment. In the name of this cause, the company donates time, services, and at least one percent of their sales to hundreds of grassroots environmental groups around the world.

Tips 174
article thumbnail

10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

A while back, I spotted a book for change management leaders in large organization, and I realized that many of the issues they face are the same as ones faced in every growing startup. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.

Startup 155