Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Custom 172

Custom Customer Marketing Social Media 172

Startup Professionals Musings

JANUARY 22, 2023

I found these challenges and opportunities outlined well in a classic book, “ Out-Innovate ,” by Alexandre Lazarow. I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Make it fast. Sprinkle graphics and pictures.

Web 96

Web FAQ Marketing Technical Review 96

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Startup Professionals Musings

FEBRUARY 4, 2022

There are many others, like the classic book about Ratan Tata bringing out the Nano car way back in 2009 in India for less than $2,500. Even though the car was not a success for production reasons, the book “ Nanovation ,” by Kevin & Jackie Freiberg, still makes some great points. Solve a problem that matters. Marty Zwilling.

Entrepreneur 136

Entrepreneur Technology Examples Ideas 136

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

JULY 9, 2022

So for those of you that love checklists, I saw some real value in the classic book by James M. I’m sure you can find some gaps, niches, or extensions for each of these technologies: Internet of Things. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Cloud Computing.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition.

Examples 131

Examples Entrepreneur Technology Resource 131

socalTECH

SEPTEMBER 21, 2010

Los Angeles-based Total Immersion , the augmented reality software firm headed by Bruno Uzzan, has extended the firm's list of promotional content deals to the book publishing business. Total Immersion said that it is deploying its technology as part of "The Search for Wondla", a book by DiTerlizzi. READ MORE>>.

Content 180

Content Los Angeles Software Technology 180

Startup Professionals Musings

MARCH 5, 2021

A classic book by global business consultant Diana Rivenburgh, “ The New Corporate Facts of Life ,” highlights these challenges and opportunities to the corporate world, but I believe they need to be understood as well by every startup. These are all huge challenges, as well as huge opportunities, for entrepreneurs. Stakeholder power.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

DECEMBER 7, 2015

The idea of creating a technology enabled marketplace is one of the biggest trends among startups today. Los Angeles-based VolJet (www.voljet.com) is looking to solve that puzzle, with its online system for booking charter jets, just as you would a commercial flight. You can also get commercial results for commercial bookings.

Pricing 100

Pricing Sites Services Custom 100

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Custom Customer Technical Review 294

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

Startup Professionals Musings

FEBRUARY 23, 2020

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Automation provides customer value by using technology to complete tasks and arrange for the completion of tasks by others.

Marketing 124

Marketing Custom Customer Competition 124

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. They help hiring managers raise the bar for every interview.

Marketing 123

Marketing Technical Review Custom Customer 123

Startup Professionals Musings

MARCH 14, 2021

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. I saw some real insights in the classic book by Jeremy D. Viral marketing” and “word-of-mouth” are tools of disciples in business today. Emotion, rather than logic, drives disciples.

Marketing 127

Marketing Social Media Technical Review Product 127

Startup Professionals Musings

MAY 17, 2019

DNA image via Wikipedia As a business advisor and technologist, I often think about the large array of opportunities for entrepreneurs as technology seems to be evolving faster and faster. Yet from time to time, I try to step back and look for some of the most promising and exciting technologies that I see coming down the pike.

Artificial Inteligence 89

Artificial Inteligence Help Technology Ideas 89

Both Sides of the Table

SEPTEMBER 10, 2021

The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. Technology solutions are now used by authoritarians to monitor and control populations, to stymie an individual company’s economic prospects or to foment chaos through demagoguery. Hot, Flat & Crowded.”

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm.

Startup 150

Startup Technical Review Custom Customer 150

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. ” Hand this deal over to marketing to nurture for you.

Custom 324

Custom Customer Marketing Newsletter 324

Startup Professionals Musings

JULY 12, 2023

Donna Fenn, in her classic book, “ Upstarts! She describes a new generation of entrepreneurs that is highly collaborative, quick and alert when it comes to new technologies, and hell-bent on changing the world in general. Viral marketing campaigns to lure new customers will cost you big money. Respond rapidly to market shifts.

Capital 93

Capital Geni Layoffs Entrepreneur 93

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

MAY 22, 2023

If you are one of these, you may be missing win-win opportunities to incrementally expand existing markets, create new ones enabled by new technologies, or do good for society in this new age. I found many non-disruption recommendations in the new book, “ Beyond Disruption ,” by W. Chan Kim and Renee Mauborgne.

Capital 142

Capital Netflix Resource Custom 142

TechCrunch LA

MARCH 23, 2021

Indeed, two of the best funded companies in the lab-grown meat market hail from The Netherlands, where Mosa Meat is being challenged by a newer upstart, Meatable , which just announced $47 million in new financing. Meatable has a long road ahead of it, because, as Gates acknowledged in his interview with MIT Technology Review (ed.

Chief Technology Officer 261

Chief Technology Officer Technical Review Software Review Product 261

Startup Professionals Musings

MARCH 20, 2015

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Marketing 102

Marketing Technical Review Entrepreneur Custom 102

TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Crypto markets were down pretty bad last week (though admittedly, it’s only been downhill since then).

Newsletter 278

Newsletter Platform Capital Marketing 278

Startup Professionals Musings

SEPTEMBER 29, 2019

So for those of you that love checklists, I saw some real value in the classic book by James M. I’m sure you can find some gaps, niches, or extensions for each of these technologies: Internet of Things. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Cloud Computing.

Technology 86

Technology Cloud Computing Social Media Networking 86