Startup Professionals Musings

JUNE 28, 2023

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. The goal here is to grow the sources of new ideas and gather fresh thinking to create a new product or service.

Social Media 112

Social Media Media Software Review Social Network 112

TechCrunch LA

MAY 17, 2019

Even as Quibi , the short form video platform from Jeffrey Katzenberg’s WndrCo , reportedly looks to raise another $1 billion , rival service Fiction Riot continues to steadily build out its pipeline of short form serials. The company is reportedly spending $5 million per hour of storytelling for some of its titles.

Services 167

Services Report Netflix Content 167

Startup Professionals Musings

DECEMBER 13, 2020

I remember the classic book, “ Driven to Delight ,” by Joseph A. Your competition is global, so today’s customers are demanding world-class service. You see the exceptions being ridiculed daily in online media – employees getting bonuses despite customer pain and bailouts. Set the expectation for continuous improvement.

Custom 168

Custom Customer Services Startup 168

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations. Project the future.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

DECEMBER 9, 2014

Los Angeles-based Fuhu , the maker of the popular nabi children''s tablets , is planning a big launch into the streaming movie, music, and media market this week, according to reports. per month service called nabi Pass which will let gets get access to movies, shows, music, e-books, and interactive games.

Services 138

Services Netflix Los Angeles Research 138

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

Social Media 126

Social Media Media Ideas Writing 126

Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. It was especially influential in my mind in thinking about media. This was how companies who produced media became big before the Internet. Even a hundred.

Media 302

Media Netflix Content Hulu 302

Berkonomics

MARCH 10, 2022

But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Yes, we can blame the Internet for this. WHAT I want, WHEN I want, and WHERE I want.’. Embrace remote outreach to save everyone time. Entering the age of mass customization.

Custom 156

Custom Customer Demand Blogging 156

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 98

Social Media Platform Media Custom 98

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

NOVEMBER 28, 2018

Los Angeles-based ComicBlitz , an online, subscription comic book service which lets users access unlimited digital comic books for $7.99 According to Cinedigm, ComicBlitz currently provides access to approximately 10,000 digital comic books, from more than 30 publishers. Financial details of the buy were not announced.

Los Angeles 140

Los Angeles Content Acquisition Mobile 140

Startup Professionals Musings

NOVEMBER 18, 2022

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Companies need service strategies that increase spontaneity to enhance experiences.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

NOVEMBER 12, 2021

You can repurpose your posts into articles, books and reports. You should also submit your blog name to directories such as Blogarama and Best of the Web Blogs. Leverage blog content. It doesn’t take long to build up a sizable amount of blog content.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations. Project the future.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

JUNE 11, 2023

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Traditional customer service, focused on fixing bad transactions, is too little, too late.

Custom 131

Custom Customer Social Media Training 131

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. I saw some great insights on how to do it in a classic book, “ More is More ,” by Blake Morgan, a top thought leader and expert in this area.

Custom 171

Custom Customer Social Media Design 171

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations. Project the future.

Social Media 102

Social Media Media Entrepreneur Metrics 102

TechCrunch LA

AUGUST 7, 2019

. “ We will see which podcasts are performing well and offer them the opportunity to partner and grow with PodcastOne, and provide them with all the resources the network offers, including production, talent booking, promotion, a dedicated sales team and more,” said PodcastOne chief executive, Peter Morris, in a statement.

Platform 237

Platform Advertising Los Angeles Networking 237

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

JULY 11, 2016

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Companies need service strategies that increase spontaneity to enhance experiences.

Services 54

Services Social Media Technical Review Media 54

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 108

Social Media Media Startup Platform 108

Tech Zulu Event

MARCH 10, 2012

In most offices there would be a shelf of business books. Since, I am constantly reading to learn I would always ask questions about advice from the books. Cunningham’s current business, a marketing agency, Polar Unlimited in Toronto, had expanded in growth through the last decade by embracing social media and web 2.0.

Startup 76

Startup Social Media Content Web 2.0 76

Both Sides of the Table

FEBRUARY 19, 2018

The interview was conducted around the thesis of Dan’s newest book, “ What Unites Us ,” which is a must read. Dan Rather in “What Unites Us” His media organization is called “ New and Guts ” and if you think you can help Dan spread messages that unite us please reach out to me and I’ll connect you with his organization.

Press 198

Press News Media Organization 198

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

TechCrunch LA

MARCH 27, 2020

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services. The company claims it has some 300,000 influencers on its books.

Social Media 100

Social Media Email Tips Media 100

Startup Professionals Musings

DECEMBER 24, 2014

Startups that sell innovative new products seem to get all the attention these days, but services may be the quicker way to larger profits and faster growth. If you think about it, services make more sense in this social media age where relationships, personalization, and interaction are king. Advisory services.

Services 101

Services Startup Outsource Technical Support 101

Startup Professionals Musings

FEBRUARY 4, 2023

I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong. The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. For example, Google’s Ngram service has already datafied over 5.2

Custom 115

Custom Customer Social Media Research 115

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58