Startup Professionals Musings

OCTOBER 4, 2021

Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? I just remember the classic book, “ The Strategic Leader’s Roadmap ,” by Harbir Singh and Michael Useem from the Wharton School, which provides some specific steps along the way.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169

Product Summary Startup Examples 169

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. From 35 To 500 Readers.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Work out of your home, and keep your own books. Social media facilitates marketing and sales.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

TechCrunch LA

AUGUST 11, 2021

In addition to a standard tipping tool, Snipfeed allows users to sell digital goods, like on-demand video, e-books, access to livestreams and one-on-one consultations. Snipfeed is free to set up, but if you make sales, the company takes 15% — this percentage is inclusive of any transaction fees. Image Credits: Snipfeed.

Platform 286

Platform Commerce Startup Tool 286

Startup Professionals Musings

DECEMBER 25, 2021

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. I saw some great insights on how to do it in a classic book, “ More is More ,” by Blake Morgan, a top thought leader and expert in this area.

Customer 171

Customer Custom Social Media Design 171

Startup Professionals Musings

MAY 1, 2022

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. From 35 To 500 Readers.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Startup Professionals Musings

FEBRUARY 27, 2017

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Customer Custom 106

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Startup 114

Startup IBM IBM Social Media 114

Startup Professionals Musings

MARCH 4, 2023

This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

Social Media 106

Social Media Software Review Course Networking 106

Startup Professionals Musings

JULY 22, 2013

It''s a line from an old movie "Field of Dreams" which is still leading to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new product or service. Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required.

Sales 105

Sales Startup Metrics Customer 105

Startup Professionals Musings

APRIL 7, 2021

My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

SEPTEMBER 25, 2013

In my own effort to keep up with the times, I explored Julie Steelman’s book on selling, “ The Effortless Yes: Demystifying the Selling Process.” Don’t hope that a miracle will happen and your products and services will sell themselves. Socialize your message. Facilitate a transition to a private environment for closing a sale.

Sales 105

Sales Entrepreneur Mentor Customer 105

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Startup 169

Startup IBM IBM Social Media 169

Tech Zulu Event

MAY 1, 2013

This month, SMCLA and TechZulu are partnering to celebrate “United We Share, a month long celebration of 7th anniversary of the founding of the international Social Media Club and it’s amazing members. Social media has transformed the way books are marketed and sold. Cheese, Etak, ByVideo, Axlon, uWink.

Social Media 101

Social Media eBook .Net Media 101

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

JANUARY 23, 2022

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences.

Coach 128

Coach Organization Mentor Startup 128

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. People still judge a book by its cover. Target all the senses all the time.

Company 152

Company Companies Startup Customer 152

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

AUGUST 7, 2023

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth. Do more local homework and validate cautiously.

Outsource Development 110

Outsource Development Social Media Entrepreneur Summary 110

Startup Professionals Musings

JUNE 1, 2020

This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

Tips 124

Tips Social Media Software Review Course 124

Startup Professionals Musings

JANUARY 4, 2023

I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. A UVP sells a product or service because it differentiates it from other products or services that are available. Build word-of-mouth into your product or service.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

MARCH 16, 2019

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Sustain the keep-or-lose moment.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

APRIL 10, 2020

I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. A UVP sells a product or service because it differentiates it from other products or services that are available. Build word-of-mouth into your product or service.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100