Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

APRIL 23, 2011

He was introduced through mutual friends to Highland Capital. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. But it was an attractive time to enter because the successful internet companies were scaling and in need of capital. So it is a combination of markets and people.

Capital 265

Capital Venture Capital Veoh Startup 265

SoCal CTO

MARCH 20, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

socalTECH

MARCH 8, 2010

OrangeSoda is a provider of online search marketing services and search engine optimization. The new offering will provide SEO services and content advertising services. Tags: citysearch venture capital orangesoda investment online local marketing advertising. READ MORE>>.

CitySearch 113

CitySearch Advertising Search Engine Optimization West Hollywood 113

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. We then started to help clients switch to marketing using our own machines.

Template 124

Template Beverly Hills Startup SEM 124

SoCal CTO

NOVEMBER 5, 2009

Holocognics would break it down even further and discuss why, for instance, SEO works in one industry and not another – both in the sense of why a certain business has a higher chance of succeeding in showing up higher in a search, but also why SEO in a certain business has a higher “acquisition” rate (to use the Startup Metrics term).

Startup 150

Startup SEO Pepperdine Blogging 150

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. Uber, Lyft, Airbnb, and others have had to raise tons of capital and have super-solid foundations to go with the hyper-local play. However, because of our marketing and how efficient we are, we're able to make it work. It's the hub.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

JUNE 12, 2013

Early in his days when he was raising capital for DocStoc he came to see me a lot. Later on he would offer to share his advice on SEO with other portfolio companies. Todd Gitlin is one of the best executive recruiters the technology & startup market in Los Angeles. I wrote about there here. When you want press, it will come.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. They also avoid Reg D. Rumored to be appox.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

OCTOBER 25, 2012

Tracy tells us how she bootstrapped her business by renting out both her bedrooms and sleeping on the couch--funding the startup via Airbnb--and is now scaling out the business with a new round of venture capital. Shipping is the biggest barrier to entry in this market. What is Tradesy? It really couldn't be easier.

Startup 236

Startup Education Acquisition Funding 236

socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We started getting approached by venture capital and private equity, and we have eight figures in revenue. Bessemer approached us. John Tomich: I came from the Internet side.

Venture Capital 113

Venture Capital SEM Commerce Email 113

socalTECH

OCTOBER 30, 2013

I got to see how different marketing and middlemen in the industry, such as Teleflora, 1-800-Flowers, and FTD, operate. The florist business center we launched recently empowers florists, with tools to run email marketing campaigns, reach out through social media, and even gives them a point of sale system and website builder.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. And so is venture capital. The problem with this is that past successes aren’t always relevant to future ones as the methods and environment of the past may no longer apply. Think of web vs. mobile. Traditional software vs. SaaS. I’ll let you decide which you’d want.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Tech Zulu Event

JANUARY 20, 2014

Leave it to me to spend 14 hours in Dallas on the very day that three of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.”

Technical Review 71

Technical Review Commerce Yahoo Web 71

SoCal CTO

MARCH 9, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Tech Zulu Event

NOVEMBER 11, 2013

Another representative during SBF, Maker Studios is, according to their website, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” This is the wave of the future.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

NOVEMBER 12, 2008

There are lots of solutions for consumers and B2C sellers, but the B2B market has largely been neglected. It's crazy--the market is twice the size of the consumer market--consumers spend around 9 trillion dollars a year in the U.S.--but We've also got SEO feed pages. It's a double viral loop. In B2B, that is flipped over.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

SoCal CTO

MARCH 20, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 1, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 12, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 5, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Jason Nazar

MAY 2, 2016

Find sources of capital— friends & family, business bank loans , angel investment , venture capital or even crowdfunding ( Crowdfunder , Fundable ). Marketing & PR. Plan your marketing strategy. Decide on a target market and conduct a market analysis. Improve SEO. Recommended.

Outsource Development 40

Outsource Development Startup Google Mentor 40

Tech Zulu Event

OCTOBER 11, 2012

Existing solutions like eBay were too complex and time-consuming for our market (It takes the average bride 35 minutes to sign up and create her first listing on eBay), and our users wanted a place where they felt safe and could connect with other brides.

Design 84

Design Social Media Sales Sites 84

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. Dan Yomtobian: We haven't done much marketing yet, and most of our user base is really viral. We don't have any outside investors, venture capital, or private equity. People are so used to the Google mold.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Tech Zulu Event

NOVEMBER 8, 2012

We’re all so caught up in social media marketing and search engine optimization (SEO) that we tend to forget one on one relationships are the most powerful of them all. From left to right: Mike Coffey (DeveloperTown), Manpreet Singh (Seva Call), Jonathon Perrelli (Fortify.vc), Frank Gruber (Tech Cocktail). Word of mouth travels far.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

SoCal CTO

MARCH 22, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. I'll be interested to see what it turns into. For me, it's a matter of degree.

Product 150

Product Entrepreneur Social Media Google 150

SoCal CTO

JULY 13, 2010

10 Ways To Be Your Own Boss - A VC : Venture Capital and Technology , June 18, 2010 The folks at Behance and Cool Hunting asked me to talk at their 99% Conference a couple months ago. Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market.

Startup 175

Startup Venture Capital Slides Blogging 175

SoCal Delicious

SEPTEMBER 22, 2008

Analysis on viral marketing, user experience, game design, and online ads. Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter.

Startup 29

Startup IP Email Report 29

SoCal CTO

MARCH 16, 2007

Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150