Startup Professionals Musings

MAY 12, 2021

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Cold calls to strangers and email blasts are not so productive. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

JANUARY 11, 2014

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. ” Whenever I work with early-stage teams I have discussions about the meat & potatoes of online marketing. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review SEM SEO Marketing 384

Berkonomics

NOVEMBER 30, 2023

Here’s a case study for yourself: Recently I was asked to review an offer letter for a senior director of business development. The CEO was concerned that he was offering far too much in the form of incentive compensation, with bonuses that could greatly exceed the base salary if all the bonus items were achieved.

Case Study 156

Case Study Study Email Tool 156

SoCal CTO

NOVEMBER 17, 2009

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. My company and I are a perfect case study for the Tech Council affiliation.

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

DECEMBER 1, 2009

The Dollars and Sense of Apps as Commerce Build vs. Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Both Sides of the Table

FEBRUARY 3, 2010

They don’t handle Twitter feedback, emails or IM. You have no choice but to jump into solution mode for a bit to see if your case studies on a successful implementation at other customers opens up the person you’re meeting a bit. If you get no love after that you might be in for a tough meeting.

Sales 314

Sales Startup Venture Capital Customer 314

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Provide relevant case studies illustrating your results. This has always been the realm of face-to-face communication, but it can be done as well remotely.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

NOVEMBER 25, 2019

An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues. Bring your own device to work (BYOD). Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

AUGUST 29, 2022

An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues. Bring your own device to work (BYOD). Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Case Study 125

Case Study Platform Yahoo Social Media 125

Frank Addante

JULY 26, 2013

For their part, buyers gain greater access to specialized audiences at scale that previously took hours and hours of faxes, phone calls and emails to discover and target. We’re really concentrating hard on Connect this quarter, in advance of the busy holiday advertising season.

Case Study 65

Case Study Guide Study Advertising 65

Startup Professionals Musings

MAY 24, 2014

An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues. Bring your own device to work (BYOD). Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

JUNE 27, 2015

An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues. Bring your own device to work (BYOD). Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Startup Professionals Musings

JANUARY 3, 2018

An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues. Bring your own device to work (BYOD). Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Startup 61

Startup Case Study Platform Yahoo 61

Tech Zulu Event

MARCH 7, 2010

Panelists will offer concrete insights into a variety of mobile marketing and content issues: campaign sizes, appropriate approaches to measurement, SMS vs WAP banners vs in-app advertising, emerging ad formats, ROI vs online display, search and email, along with the impact of targeting on performance. Derek Merrill, VP Product, MoVoxx. .

Mobile 40

Mobile Media Case Study Advertising 40

Berkonomics

AUGUST 21, 2014

Email readers, continue here.] Using Sean again as a source, we might ask: “How did you discover our company?” And there is always the great open door question: “Would it be OK if we followed up by email to request a clarification to one or more of your responses?” Keep your survey very short to insure a large number of responses.

Customer 228

Customer Custom Case Study Email 228

InfoChachkie

DECEMBER 2, 2009

Some might be from banner ads and others may arise from an email campaign. . Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

Customer 164

Customer Custom Advertising SEM 164

Berkonomics

MARCH 11, 2021

Email readers, continue here…] And there is always the great open-door question: “Would it be OK if we followed up by email to request a clarification to one or more of your responses?” It means you can use this respondent as a resource for case studies and marketing quotes in the future.

Customer 218

Customer Custom Case Study Email 218

Tech Zulu Event

NOVEMBER 11, 2011

This means more people sign up for your email list when you have the pop up box than when you don’t. An email list is exactly how it sounds, a collection of people’s emails who have visited your site. That’s the sensation people have when they continuously see the email capture image. Have an email capture.

Blogging 83

Blogging Email Writing Sites 83

Eric Greenspan

MARCH 25, 2013

In 2010, after my 5th talk, USC Marshall School produced a case study about the customer centricity offered by the company. When I woke up that Sunday morning and received an email that our investor had pulled out, I knew it was over. I knew we were on to something and success seemed imminent. Then, something else happened.

USC 157

USC Case Study Study Email 157

InfoChachkie

MAY 26, 2016

Here is an excerpt from an email I wrote to a student who asked me if she should drop out of school to run her business fulltime because she was anxious "to do great things.". My response is almost always the same; I think dropping out is a very bad idea. Should I Stay Or Should I Go? You are not the first student to pose this question to me.

Entrepreneur 150

Entrepreneur Case Study Education Seed Funding 150

socalTECH

JUNE 1, 2009

A customized email then goes out, and you're done. We've been doing case studies, and we've found that people don't want to be stuck with money and nothing to give. Finally, you can finalize payment details and make the event public or private. It's a very, simple, and quick process. How does the payment work?

Startup 113

Startup Evite Organization Case Study 113

Berkonomics

DECEMBER 12, 2024

Heres a case study for yourself: Recently I was asked to review an offer letter for a senior director of business development. The CEO was concerned that he was offering far too much in the form of incentive compensation, with bonuses that could greatly exceed the base salary if all the bonus items were achieved.

Case Study 156

Case Study Study Email Tool 156