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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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TakeLessons Rolls Out New Service, TakeLessons Live

socalTECH

San Diego-based TakeLessons , which operates an online marketplaceto connect users with instructors in such areas as singing, piano, guitar, Spanish, and other areas, said this week that it has launched a new service called TakeLessons Live. The new service provides unlimited, live online group classes, via a monthly subscription.

Services 100
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Can you guess 10 tests for your success?

Berkonomics

If your vision is for a product or service that fills a need in a mature industry, you may be flying against the prevailing winds as a market shrinks over time, taking your business with it. Do you have a world-class management team? Some great ideas just cannot be made into a product at a reasonable enough price to attract customers.

Patents 286
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Pick your pricing niche carefully. Defend it.

Berkonomics

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Innovation.

Pricing 197
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SwoopThat Expands Textbook Shopping Service

socalTECH

The site allows students to find their college courses, and automatically searches through online retailers for the best prices on textbooks for those courses. Unlike other sites, the service does not require a textbook-by-textbook search for the best prices; instead, the site pulls up comparison on all of the texts used in a class.

Services 159
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Need money? Read this!

Berkonomics

Certainly, bootstrapping is a preferred method of funding growth if it does not hold back the speed of growth or hobble the quality of product or service to the extent that better-funded competitors can overtake the business. Venture, private equity and more: Here we lump a large number of investor classes into one.

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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply.

Marketing 156