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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. “ We were targeted to a small number of very premier customers.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. Primarily here in LA, which is kind of the hub of these companies, but also all over.

Commerce 211
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After pulling in around $80 million last year in revenue, LA’s StackCommerce is acquired by TPG’s Integrated Media Company

TechCrunch LA

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. We feel fortunate to partner with a team that has such deep expertise in commerce and technology.

Media 134
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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

The email recounts some of the company’s recent mistakes, including prioritizing strategic projects that “distracted” the company from its core beauty business and that executives “got ahead of ourselves on hiring.”. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.

CTO Hire 197
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Postmates is launching a new retail delivery feature as brick and mortar stores face 14% drop in sales

TechCrunch LA

Postmates is now rolling out what could be the biggest update to the company’s service in a long time — adding a retail option for users to shop local stores and for local merchants to set up a virtual on-demand storefront in the app. That could have an impact on retail sales that were already projected to be dismal.

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. “I The company, which raised $1.7 The company makes money on the wig and hair sales and saw revenue triple over the past year. Upgrade founder and CEO Britney Winters.

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FastSpring Expands To Ireland, Names New VP

socalTECH

Santa Barbara-based FastSpring, which develops e-commerce software used by software-as-a-service companies to manage sales and VAT taxes, prevent fraud, and more, says it has opened up new operations in Belfast, Ireland.