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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. The key takeaway?

Commerce 211
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling

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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

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7 Keys To Redefining A Challenge Into An Opportunity

Startup Professionals Musings

We all face pressure in our lives, but there’s nothing like that of an entrepreneur facing customer crises and the competitive challenges of a new business. Don’t believe the myth that all you have to do to get rich is bring up an e-commerce website, and the money rolls in while you sleep.

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7 Agility Initiatives To Keep Your Business Expanding

Startup Professionals Musings

Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times. Today’s customers are much more proactive in going online for the latest information, rather than simply reacting to the “push” messages that businesses traditionally use to drive commerce.

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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly.

Develop 138
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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling.

Tips 161